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All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Ni Kadek Widya Wijayaningtyas
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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Domestic Tourists' Perceptions of Kelan Beach Attributes, Badung - Bali Ni Kadek Widya Wijayaningtyas; Luh Nyoman Tri Lilasari; Anom Hery Suasapha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.12161

Abstract

This study aims to evaluate domestic tourists' perceptions of the quality of Kelan Beach attributes and to group these attributes. The data analysis methods used are descriptive statistical analysis and exploratory factor analysis. The type of data used is quantitative data with a non-probability sampling technique of 100 respondents. The results show that the attributes "Scenery/Natural Attractions" and "Climate" get the highest average scores, while "Medical Facilities" gets the lowest average score. With factor analysis, 38 statements can be simplified into eight dominant factors, namely "Attractive beach with good facilities" with the highest level of importance, to "Beach with adequate accommodation" with the lowest level of importance. This study recommends improving Kelan Beach facilities and marketing activities to attract more tourists.
Co-Authors Anom Hery Suasapha Luh Nyoman Tri Lilasari