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All Journal IJBE (Integrated Journal of Business and Economics) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
El-Kafafi, Siham
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

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The Mediating Effect of Islamic Marketing Capabilities in The Relationship Between Entrepreneurial Orientation And Firm Performance at Handicraft SMEs In West Java Hendayana, Yayan; Puspaningtyas Faeni, Dewi; El-Kafafi, Siham
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 8 No. 2 (2024): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v8i2.3391

Abstract

The purpose of this study is to determine the influence of entrepreneurial orientation and market orientation on Islamic marketing capabilities and their impact on the performance of SMEs in the handicraft sector in West Java. The population in this study is the managers of leather craft SMEs with a sample of 160 respondents using the purposive sampling method. Data analysis using the help of SmartPLS program. The results showed that entrepreneurial orientation had a significant positive effect on Islamic marketing ability, Islamic marketing ability had a significant positive effect on SME performance, and Islamic marketing ability mediated the influence of entrepreneurial orientation on the performance of SMEs in the leather handicraft sector in West Java. The results of this study recommend to SMEs in the handicraft sector in West Java to continue to improve entrepreneurial orientation to support the improvement of the ability to market their products, so that overall business performance continues to grow.
Business Networking, Innovation, and Firm Competitiveness: The Case of Handicraft Industry in Indonesia Hendayana, Yayan; El-Kafafi, Siham; Waskito, Meindro; Faeni, Dewi Puspaningtyas
Integrated Journal of Business and Economics (IJBE) Vol 8, No 2 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i2.924

Abstract

This study aims to examine the influence of business networking and innovation on firm competitiveness in the case of the handicraft industry in Indonesia. The sample in this study was the owner of the Handicraft Industry in Indonesia. The hypotheses were analyzed by using the structural/equation modeling (SEM) approach. The result showed that business networking and innovation positively influence the competitiveness of the handicraft industry in Indonesia. This paper gives additional insights into the relationship between business networking, and innovation on firm competitiveness in handicraft industry context in Indonesia, and the innovation can mediate the influence of business networking on firm competitiveness. Business networking capabilities must receive important attention from SMEs, especially in the creative industry in the craft sector. SMEs must establish good communication with customers, suppliers, and competitors. There is only one independent variable in this research, namely business network, so it is less comprehensive. To be more comprehensive, other independent variables can be added such as technological ability, marketing knowledge, and entrepreneurial ability.
Co-Authors Dewi Puspaningtyas Waskito, Meindro Yayan Hendayana