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All Journal Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Ali Sayed, Fadwa
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Economics, Econometrics & Finance

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The Influence of Perceived Convenience and Use of E-Banking on Utilization of Syari'ah E-Banking Services Masruchin; Hayatudin, Amrullah; Ali Sayed, Fadwa; Wicaksono, Arief
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 8 No. 2 (2024): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v8i2.3450

Abstract

The rapid development of technology encourages banking services to provide e-banking services. This study aims to investigate the influence of perceived ease and use of e-banking on the utilization of Islamic e-banking. The utilization of Islamic e-banking services among students has not been widely studied, so it is important to understand the factors that influenced it. The study used a quantitative approach with a survey method on 210 UMSIDA and UNISBA students who actively use Islamic e-banking. Data were collected through questionnaires and analyzed using SPSS version 22 analysis. The results showed that the perceived convenience and use of e-banking had a significant effect on the utilization of Islamic e-banking services. These findings can assist Islamic banking institutions in developing more effective strategies to attract and retain students as users of their services. This research also provides a scientific contribution in the field of Islamic banking and marketing studies, and can be a reference for future research on the utilization of Islamic e-banking services among university students. This research also indicates that the perceived ease and use of E-Banking are crucial factors in increasing the utilisation of Islamic E-Banking services.
Co-Authors Amrullah Hayatudin Arief Wicaksono, Arief Masruchin