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All Journal Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Greenation International Journal of Tourism and Management
do Ceu Fatima, Arlindo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Community Participation in Supporting the Development of Nino Konis Santana National Park As a Tourism Destination in Timor Leste do Ceu Fatima, Arlindo; Jesus Ximenes , Maria de; Bruno das Neves, Cipriano
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.286

Abstract

Community Participation in Supporting the Development of Nino Konis Santana National Park as a Tourism Destination in Timor Leste. The purpose of this study is to analyze the extent of the role of government and society in supporting efforts to develop the Nino Konis Santan National Park in Timor Leste. The main things that can be seen are the role of government, community participation, and government and community efforts in supporting the development of the national park.This study uses a qualitative method with a case study method approach. The samples taken in this study were the Tutuila Sub-district Head, two village heads and one from the forestry police staff and three local communities selected by purposive sampling. The results of this study include: (1) The level of public understanding about nature protection is still very low (2) The level of socialization of conservation policies is still not optimal (3) There is no world of work for the community (4) There is no provision of full authority to local officials, so that it influences decision making in implementing policies (still centralized (5) There is no public awareness about the importance of national parks in Timor Leste.
Comparison of Human Resource Management (HRM) Strategies between Labuan Bajo Tourism Business and Dili Timor Leste Tourism Business Based On 7s-Mckinsey do Ceu Fatima, Arlindo; Churiyah, Madziatul
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.287

Abstract

This study compares how Labuan Bajo, Indonesia, and Dili, Timor Leste's tourism businesses manage their human resources using the 7S-McKinsey framework. This framework analyzes seven elements: shared values, strategy, structure, systems, leadership style, staff, and skills. The research reveals differences in HRM approaches. Labuan Bajo prioritizes environmental sustainability and a structured training system, while Dili focuses on tourism promotion and informal learning. Labuan Bajo has a more formal organizational structure and a consultative leadership style than Dili's flexible and authoritative leadership structure. In conclusion, this study highlights the distinct advantages and disadvantages of Labuan Bajo and Dili in their HRM practices and provides valuable insights for the tourism industry. By understanding the factors influencing success in tourism HR, this research can guide the development of more effective practices, making it a practical resource for HR professionals and policymakers.
Optimizing Digital Marketing to Increase Awareness, Purchase Intention, and Consumer Retention: A Conceptual Study on MSMEs in Timor Leste do Ceu Fatima, Arlindo; Soares, Casimiro; das Neves, Cipriano Bruno
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 2 (2025): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i2.6226

Abstract

The development of digital technology has transformed traditional marketing patterns into digital-based strategies that are more interactive, efficient, and broad-reaching. For Micro, Small, and Medium Enterprises (MSMEs) in Timor Leste, the implementation of digital marketing presents a strategic opportunity to increase competitiveness, particularly in building awareness, driving purchase intention, and strengthening consumer retention. This article aims to examine the role of digital marketing optimization in influencing MSME consumer behavior through a review of current literature, relevant theoretical approaches, and primary data collection from MSMEs in Timor Leste. Through in-depth interviews with 15 MSME owners and a survey of 120 MSMEs across Dili, Baucau, and Maliana, this research highlights both the opportunities and challenges in digital marketing adoption. The study reveals the integration of various digital marketing elements, such as social media, content marketing, and e-commerce platforms, which are considered capable of expanding brand exposure, increasing consumer trust, and creating long-term relationships with customers. The primary data findings indicate that while 88% of MSMEs recognize the importance of digital marketing, only 35% actively implement comprehensive digital strategies due to challenges in digital literacy, infrastructure limitations, and resource constraints. Academically, this study contributes to enriching the digital marketing literature in the context of developing countries. Practically, the results of this study are expected to serve as a strategic reference for MSMEs in Timor Leste in optimizing the use of digital technology to expand markets and improve business sustainability.
Co-Authors Bruno das Neves, Cipriano das Neves, Cipriano Bruno Jesus Ximenes , Maria de Madziatul Churiyah Soares, Casimiro