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All Journal JEBD Journal of Business Economics and Management
Dori Mitra Candana
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Economics, Econometrics & Finance Engineering

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Pengaruh Strategi Pemasaran Dan Harga Terhadap Keputusan Pembelian Melalui Diskon Motor Di Dealer Yamaha PT Thamrin Mukomuko Celsi Karmila Sari; Emil Salim; Dori Mitra Candana
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research aims to test how much influence marketing strategy and price have on purchasing decisions through motorbike discounts at Yamaha dealer PT. Thamrin Mukomuko. The data collection method is through surveys and distributing questionnaires, with a sample of 66 respondents. The analytical method used is the structural equation model using smartpls. The research results obtained show a significant influence of marketing strategy on discounts. There is a significant influence of price on discounts. There is a significant influence of marketing strategy on purchasing decisions. There is a significant influence of price on purchasing decisions. There is a significant influence of discounts on purchasing decisions. There is a significant influence of marketing strategy on purchasing decisions through discounts. There is a significant influence of price on purchasing decisions through discounts.
Pengaruh Kepemimpinan Transformasional Dan Motivasi Kerja Terhadap Kinerja Guru Dengan Komitmen Organisasi Sebagai Variabel Intervening Di SMA 1 Pancung Soal Ichsanul Khairi; Dori Mitra Candana; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of transformational leadership and work motivation on teacher performance with organizational commitment as an intervening variable at SMA Negeri 1 Pancung Soal. This research uses a quantitative approach with a survey method through questionnaire distribution to all teachers. The sampling technique applied is saturated sampling, where the entire population is used as research respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (PLS) with SmartPLS 3.0 software, including outer model testing, inner model testing, and hypothesis testing. The results show that transformational leadership has a significant effect on organizational commitment and teacher performance. Work motivation has a significant effect on organizational commitment but does not have a significant direct effect on teacher performance. Organizational commitment significantly affects teacher performance. Furthermore, organizational commitment mediates the effect of transformational leadership and work motivation on teacher performance. These findings indicate that improving teacher performance is influenced not only by leadership and motivation directly but also through strengthening organizational commitment.
Co-Authors Celsi Karmila Sari Charli, Chintya Ones Emil Salim Ichsanul Khairi