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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam
Meilany, Ruswinalda
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Economics, Econometrics & Finance

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The Role of Interest as a Mediator in The Relationship of Knowledge And Islamic Financial Inclusion to The Loyalty Costumers of Non-Muslim Meilany, Ruswinalda; Fasiha, Fasiha; Moalla, Maya
IKONOMIKA Vol 10, No 1 (2025)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijebi.v9i2.25985

Abstract

Islamic banking in Indonesia is experiencing rapid growth with an increase in assets by 15% in 2023, including the growth of non-Muslim customers. However, its market share is still low at 7.3%, which triggers the need to understand the customer loyalty factor, especially non-Muslims. This study aims to explore the role of interest as a mediator between Islamic financial knowledge and inclusion on the loyalty of non-Muslim customers. This study uses a quantitative method with data collection through questionnaires that are analyzed using Partial Least Square (PLS). This study focuses on the entire population of non-Muslim customers at Bank BTN Syariah Kendari Branch with sampling techniques using accidental sampling. The results of this study show that knowledge and inclusion of Islamic finance have a significant effect on customer loyalty through interest with p values of 0.022 and 0.001 smaller than 0.05 and t-statistic of 2.289 and 3.407. The study concludes that knowledge and increased Islamic financial inclusion can strengthen the loyalty of non-Muslim customers
Co-Authors Fasiha, Fasiha Moalla, Maya Mohammed Inuwa, Abubakar