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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
Mustika Chairil, Augustin
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PERSEPSI GEN Z TERHADAP SIKAP GIBRAN RAKABUMING RAKA DALAM DEBAT CAWAPRES KEEMPAT 2024 Fitri Athilla, Marsha; Mustika Chairil, Augustin
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.896-900

Abstract

Debat cawapres keempat 2024 menjadi sorotan publik, terutama di kalangan Gen Z, yang merupakan pemilih potensial dalam pemilu. Dalam debat tersebut, Gibran tampil dengan menggunakan pin anime dan melakukan gestur yang menarik perhatian. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi Gen Z terhadap sikap Gibran Rakabuming Raka dalam debat keempat cawapres 2024 dengan fokus pada penggunaan atribut seperti pin anime dan gestur celingukan yang ditampilkan saat debat.  Metode yang digunakan dalama penelitian ini adalah kualitatif dengan tekik pengambilan data menggunakan wawancara mendalam, observasi, dan dokumentasi. Penelitian ini mengaplikasikan Teori Persepsi dimana individu dapat memilih, mengorganisasikan dan menginterpretasikan untuk memperoleh makna arti dan pehamana terhadap suatu objek. Hasil  dari penelitian ini menpenelitian menunjukkan bahwa meskipun banyak yang mengapresiasi pendeketan Gibran yang inovatif dan mampu menjangkau generasi muda, terdapat juga skepstisisme terkait kredibilitas dan keseriusannya sebagai calon pemimpin. Hasil penelitain diharapkan dapat memberikan wawasan mengenai dinamika persepsi politik di kalngan generasi muda di Indonesia.  Kata kunci: Debat cawapres keempat 2024,politik, Gen Z, persepsi
Skincare dalam kacamata laki-laki: analisis resepsi pesan maskulinitas pada akun @glowupwithfalih Elang Apriliansyah Putra Nusantara; Mustika Chairil, Augustin
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 2 (2025): Oktober 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i2.42706

Abstract

Abstract The increasing awareness among men about the importance of self-care has contributed to a shift in perspectives on masculinity, particularly among Generation Z. The TikTok platform plays a significant role in spreading a more inclusive narrative of masculinity, such as the TikTok account @glowupwithfalih, which popularizes educational skincare content for men. This study aims to explore how Generation Z men receive and interpret the messages of masculinity conveyed in this content, using Stuart Hall's reception analysis. The research method used is descriptive qualitative with a constructivist paradigm, as well as in-depth interviews with eight Generation Z male informants who actively consume skincare content on TikTok. The results show that all informants are in a position of negotiated acceptance; they agree with some of the messages about the importance of self-care, but still adjust them to the traditional masculinity values they believe in. Some informants consider skincare to be part of self-responsibility and health, while others feel that the practice must be done within limits so as not to deviate from prevailing gender norms. These findings indicate a hybridization between traditional and modern masculinity, where social media becomes a space for negotiating complex gender identities. This study concludes that masculinity in the perspective and acceptance of Generation Z is dynamic, open to the blending of values, but still upholds the socio-cultural norms embedded in the social structure. Keywords: Masculinity; reception; skincare; tiktok; generation z.   Abstrak Meningkatnya kesadaran laki-laki mengenai pentingnya perawatan diri, turut mendorong perubahan cara pandang terhadap maskulinitas, terutama di kalangan generasi Z. Platform TikTok berperan penting dalam menyebarkan narasi maskulinitas yang lebih inklusif, seperti akun TikTok @glowupwithfalih yang mempopulerkan konten edukasi skincare untuk laki-laki. Penelitian ini bertujuan untuk mengeksplorasi bagaimana laki-laki generasi Z menerima dan memaknai pesan maskulinitas yang disampaikan dalam konten tersebut, menggunakan analisis resepsi Stuart Hall. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan paradigma konstruktivis, serta wawancara mendalam terhadap delapan informan laki-laki generasi Z yang aktif mengonsumsi konten skincare di TikTok. Hasil penelitian menunjukkan bahwa seluruh informan berada dalam posisi penerimaan negosiasi, mereka menyetujui sebagian pesan mengenai pentingnya perawatan diri, namun tetap menyesuaikan dengan nilai-nilai maskulinitas tradisional yang mereka yakini. Beberapa informan menganggap skincare sebagai bagian dari tanggung jawab diri dan kesehatan, sementara lainnya merasa bahwa praktik tersebut harus dilakukan dengan batasan agar tidak menyimpang dari norma gender yang berlaku. Temuan ini mengindikasikan bahwa terjadi hibridisasi antara maskulinitas tradisional dan modern, di mana media sosial menjadi ruang negosiasi identitas gender yang begitu kompleks. Penelitian ini menyimpulkan bahwa maskulinitas dalam pandangan dan penerimaan generasi Z bersifat dinamis, terbuka terhadap pembauran nilai, namun tetap memegang norma sosial-budaya yang melekat dalam struktur sosial. Kata-kata kunci: Maskulinitas; resepsi; skincare; tiktok; generasi z.
PERSEPSI GENZ TERHADAP SIKAP GIBRAN RAKABUMING RAKA DALAM DEBAT KEEMPAT CAWAPRES 2024 Fitri Athilla, Marsha; Mustika Chairil, Augustin
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.896-900

Abstract

Debat cawapres keempat 2024 menjadi sorotan publik, terutama di kalangan Gen Z, yang merupakan pemilih potensial dalam pemilu. Dalam debat tersebut, Gibran tampil dengan menggunakan pin anime dan melakukan gestur yang menarik perhatian. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi Gen Z terhadap sikap Gibran Rakabuming Raka dalam debat keempat cawapres 2024 dengan fokus pada penggunaan atribut seperti pin anime dan gestur celingukan yang ditampilkan saat debat.  Metode yang digunakan dalama penelitian ini adalah kualitatif dengan tekik pengambilan data menggunakan wawancara mendalam, observasi, dan dokumentasi. Penelitian ini mengaplikasikan Teori Persepsi dimana individu dapat memilih, mengorganisasikan dan menginterpretasikan untuk memperoleh makna arti dan pehamana terhadap suatu objek. Hasil  dari penelitian ini menpenelitian menunjukkan bahwa meskipun banyak yang mengapresiasi pendeketan Gibran yang inovatif dan mampu menjangkau generasi muda, terdapat juga skepstisisme terkait kredibilitas dan keseriusannya sebagai calon pemimpin. Hasil penelitain diharapkan dapat memberikan wawasan mengenai dinamika persepsi politik di kalngan generasi muda di Indonesia.
PERSEPSI GENZ TERHADAP SIKAP GIBRAN RAKABUMING RAKA DALAM DEBAT KEEMPAT CAWAPRES 2024 Fitri Athilla, Marsha; Mustika Chairil, Augustin
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.896-900

Abstract

Debat cawapres keempat 2024 menjadi sorotan publik, terutama di kalangan Gen Z, yang merupakan pemilih potensial dalam pemilu. Dalam debat tersebut, Gibran tampil dengan menggunakan pin anime dan melakukan gestur yang menarik perhatian. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi Gen Z terhadap sikap Gibran Rakabuming Raka dalam debat keempat cawapres 2024 dengan fokus pada penggunaan atribut seperti pin anime dan gestur celingukan yang ditampilkan saat debat.  Metode yang digunakan dalama penelitian ini adalah kualitatif dengan tekik pengambilan data menggunakan wawancara mendalam, observasi, dan dokumentasi. Penelitian ini mengaplikasikan Teori Persepsi dimana individu dapat memilih, mengorganisasikan dan menginterpretasikan untuk memperoleh makna arti dan pehamana terhadap suatu objek. Hasil  dari penelitian ini menpenelitian menunjukkan bahwa meskipun banyak yang mengapresiasi pendeketan Gibran yang inovatif dan mampu menjangkau generasi muda, terdapat juga skepstisisme terkait kredibilitas dan keseriusannya sebagai calon pemimpin. Hasil penelitain diharapkan dapat memberikan wawasan mengenai dinamika persepsi politik di kalngan generasi muda di Indonesia.
PERSUASIVE MESSAGE CONSTRUCTION IN SPAYLATER ADVERTISEMENTS ON SHOPEE INDONESIA’S YOUTUBE ACCOUNT Zaidan Abiyyu Ro'in, Muhammad; Mustika Chairil, Augustin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53193

Abstract

Persuasive communication has become one of the main strategies used in digital advertising, particularly in promoting Buy Now Pay Later (BNPL) services through social media platforms. This study aims to analyze the construction of persuasive messages in SPayLater advertisements on Shopee Indonesia’s YouTube account. The research employed a qualitative descriptive method using Klaus Krippendorff’s content analysis approach. The object of this study consisted of seven SPayLater advertisement contents published between December 2024 and December 2025. Data were collected through observation and documentation techniques by analyzing narration, dialogue, slogans, visual displays, and persuasive elements contained in the advertisements. The findings reveal that SPayLater advertisements predominantly applied one-sided messages, anticlimax structures, and explicit conclusions to encourage immediate audience action. In terms of language style, the advertisements consistently used simple, concise, and repetitive persuasive language to strengthen audience understanding and message recall. Furthermore, reward appeals and motivational appeals were identified as the dominant persuasive strategies, while fear appeals were absent from the advertisements. The advertisements emphasized promotional benefits such as cashback, discounts, free shipping, and installment flexibility to create positive audience perceptions toward BNPL services. These findings indicate that SPayLater advertisements function not only as promotional media, but also as persuasive communication tools that normalize installment-based consumption within contemporary digital culture. This study contributes to digital communication research by providing a systematic analysis of persuasive message construction in BNPL advertising content on social media platforms.
ANALISIS KONTEN LITERASI KESEHATAN DR GIA PRATAMA DI MEDIA SOSIAL INSTAGRAM PADA AKUN @GIAPRATAMAMD Raihan Al Hakiim, Valerieanda; Mustika Chairil, Augustin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58957

Abstract

This study aims to analyze the forms of health literacy applied by dr. Gla Pratama in his Instagram content on the @giapratamamd account as a digital health education medium. This research employs a qualitative approach with qualitative content analysis method, analyzing 16 Instagram posts uploaded during February 2026. The analysis framework is based on Don Nutbeam's three-level health literacy theory, namely functional health literacy, interactive health literacy, and critical health literacy. The results reveal that all analyzed content contains elements of health literacy, with functional health literacy as the most dominant form, present in nearly all content. It is manifested through simplification of complex medical terms using everyday analogies and metaphors, as well as storytelling approaches that bridge medical knowledge with audience experience. Interactive health literacy appears as complementary dimension, encouraging audiences to actively use health information in daily life through direct calls to action and participatory approaches. Critical health literacy, while least frequent, is the most strategically significant, found explicitly in content debunking misconceptions about dengue fever and gastric acid. Overall, dr. Gla Pratama'S Instagram account has successfully functioned as a digital health education medium that Incorporates all three levels of health iteracy according to Nutbeams framework, contributing to public health literacy improvement in the digital era.
ETNOGRAFI VIRTUAL PRAKTIK DIGITAL VIGILANTISM NETIZEN DI THREADS PADA KASUS TUMBLER TUKU Dwi Ari Sandy, Seviola; Mustika Chairil, Augustin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59439

Abstract

This research is motivated by the Tuku Tumbler case, which was widely discussed on various social media. The netizens' responses, which tended to be against it, were prominent and even resulted in real consequences, such as the loss of a job for one of the parties involved. This case then received widespread attention from online media and was linked to the phenomenon of digital vigilantism. This study aims to analyze how digital vigilantism practices were carried out by netizens on Threads in the Tuku Tumbler case. The method used was a descriptive qualitative approach with virtual ethnography according to Christine Hine, and used Trottier's concept of digital vigilantism and Henry Jenkins' theory of participatory culture as the basis for analysis. Data were collected through observation and literature review. The results of the study indicate that digital vigilantism practices carried out by netizens include naming, shaming, online harassment, doxing, reporting to the workplace to get the target fired, and proposing a boycott of PT KAI to stop using train services. The targets were not only the main perpetrator, but also extended to other parties such as husbands and KAI staff. This practice manifests itself in various forms of digital expression, both verbal and nonverbal, as a form of collaboration among netizens to create a deterrent effect and exert social pressure, as a form of social sanction, as well as an effort to uphold justice and damage the target's reputation. Repost and share features also accelerate the spread of information. Netizen participation in this practice has been shown to have significant social and economic impacts on the targeted parties.
ANALISIS CITRA LUXURY BRAND YSL BEAUTY INDONESIA DALAM KONTEN TIKTOK @YSLBEAUTY_INDONESIA Ishma Syahirah, Dwita Safitri; Mustika Chairil, Augustin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59461

Abstract

This research examines how YSL Beauty Indonesia constructs it’s luxury brand image on TikTok, a platform known for mass accessibility, which contrats with the exclusive nature of luxury brands. Using a qualitative content analysis method by Klaus Krppendorff, this study analyzez 15 selected video from the @yslbeauty_indonesia account. The analysis employs Jean Noel Kapferer Brand Identity Prism to identity pillars and Jennifer Aaker’s Brand Personality dimensions to interpret brand character. The findings reveal that YSL Beauty maintains it’s exclusivity not through aggressive hard selling, but by consistently presenting cinematic aesthetics dominated by iconic black and gold colors, and narratives rooted “freedom” and “heritage” Le Smoking. YSL successfully translates it’s french Haute Couture Identity into digital characterictics specifically Sophistication, Competence, and Ruggedness positioning the brand as an aspirational lifesyle mentor. This research validates that luxury brand images on TikTok are constructed through a sctructured communication strategy that ntegrates heritage, visual consistency, and a strong, independent brand personality, thereby maintaining prestige despite the open nature of the TikTok platform.
ANALISIS STRATEGI PERSONAL BRANDING ERIKA RICHARDO PADA AKUN TIKTOK@ERIKARICHARDO Dwi Yanti Br Pinem, Sabrina; Mustika Chairil, Augustin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59834

Abstract

TikTok has become one of the most popular social media platforms for content creators to build their personal branding. Erika Richardo is recognized for her distinctive painting content created on various unique media. This study aims to analyze Erika Richardo's personal branding strategy on her TikTok account, @erikarichardo, using Hubert K. Rampersad's Authentic Personal Branding theory. This research employed a descriptive qualitative approach with a content analysis method. Data were collected through documentation and observation of 30 TikTok videos with high engagement rates. The findings indicate that Erika Richardo's personal branding is reflected through the dimensions of authenticity, integrity, specialization, authority, distinctiveness, visibility, persistence, goodwill, and performance. Among these, authority and distinctiveness emerged as the most dominant aspects, reflected in her large-scale creative projects, collaborations, and consistent presentation of paintings on unique media. In addition, the Unique Painting Media category represents Erika's primary identity as both an artist and a content creator. The study concludes that Erika Richardo's personal branding is built through competence, creativity, and consistency in producing authentic content on TikTok.
REPRODUKSI NILAI PATRIARKI DALAM WACANA FEMININITAS (Analisis Wacana Digital Konten Feminine Energy di TikTok) Aristawati, Rozanah; Mustika Chairil, Augustin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Completed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59874

Abstract

The phenomenon of “feminine energy” content, which has gained popularity on TikTok, has drawn attention for its relation to how women understand and present femininity in digital spaces. This study aims to analyze digital discourse in TikTok videos tagged with the hashtag #feminineenergy. The study employs a qualitative approach using Rodney H. Jones digital discourse analysis method, focusing on four elements. The results show that, in terms of text, the content shapes understandings of femininity through romantic relationships, imagery, appearance, and feminine behavior. In terms of context, the discourse develops and spreads widely through creators’ productions, the use of captions and hashtags, and TikTok’s algorithm, which expands its reach. In terms of action and interaction, the discourse engages the audience through likes, comments, saves, and shares, and is reproduced via hashtags, recurring terms, and similar content formats. Regarding ideology and power, the content embodies patriarchal ideology by establishing standards for how women should behave, present themselves, and position themselves particularly within romantic relationships.
Co-Authors Arif, Orchida Lutfiyah Smarta Aristawati, Rozanah Dwi Ari Sandy, Seviola Dwi Yanti Br Pinem, Sabrina Elang Apriliansyah Putra Nusantara Emy Rahma Putri Fitri Athilla, Marsha Ishma Syahirah, Dwita Safitri Raihan Al Hakiim, Valerieanda Zaidan Abiyyu Ro'in, Muhammad