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All Journal Jurnal Akademi Pariwisata Medan Tourism Economics, Hospitality, and Business Management Journal
Tampubolon, Graceita Juliana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Evaluasi Kualitas Pelayanan Paket Wisata di Bukit Lawang Sitorus, Nova Bernedeta; Tampubolon, Graceita Juliana
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.655

Abstract

This study aims to evaluate Bukit Lawang tour packages through qualitative methods by distributing questionnaires directly to tourists. The main focus is to analyze the level of tourist satisfaction with tour packages and the performance of Bukit Lawang as a tourism destination. The evaluation results show that Bukit Lawang tour packages have managed to achieve a high level of satisfaction, with around 94% of tourists satisfied with their experience. Factors such as the level of satisfaction of the tourist experience are the main reasons for visiting again and the Bukit Lawang area is clean, beautiful and still maintained. In addition, Importance Performance Analysis (IPA) and Cartesius charts are used to evaluate the importance of these factors and the extent to which the tour package has met the expectations of tourists. The results of this analysis provide deep insight into the areas that need improvement in the development of tour packages. Although it has achieved a high level of satisfaction, this evaluation emphasizes the importance of continuous maintenance and improvement to maintain the attractiveness and quality of Bukit Lawang tour packages. This evaluation has an important impact in supporting the development and sustainability of tourism in Bukit Lawang.
Evaluasi Kualitas Pelayanan Paket Wisata di Bukit Lawang Tampubolon, Graceita Juliana
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.677

Abstract

This study aims to evaluate Bukit Lawang tour packages through qualitative methods by distributing questionnaires directly to tourists. The main focus is to analyze the level of tourist satisfaction with tour packages and the performance of Bukit Lawang as a tourism destination. The evaluation results show that Bukit Lawang tour packages have managed to achieve a high level of satisfaction, with around 94% of tourists satisfied with their experience. Factors such as the level of satisfaction of the tourist experience are the main reasons for visiting again and the Bukit Lawang area is clean, beautiful and still maintained. In addition, Importance Performance Analysis (IPA) and Cartesius charts are used to evaluate the importance of these factors and the extent to which the tour package has met the expectations of tourists. The results of this analysis provide deep insight into the areas that need improvement in the development of tour packages. Although it has achieved a high level of satisfaction, this evaluation emphasizes the importance of continuous maintenance and improvement to maintain the attractiveness and quality of Bukit Lawang tour packages. This evaluation has an important impact in supporting the development and sustainability of tourism in Bukit Lawang.
Co-Authors Sitorus, Nova