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All Journal Score: Jurnal Lentera Manajemen Pemasaran Review: Journal of Multidisciplinary in Social Sciences
Karim, Fakia Zikri Abdul
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan dengan Mediasi Brand Image yang di Moderasi oleh Kualitas Produk Kopi Kenangan Wiatur, Wiatur; Lusinda, Sintya; Karim, Fakia Zikri Abdul; Rahayu, Sri Yuli
Score: Jurnal Lentera Manajemen Pemasaran Vol. 2 No. 02 (2024): November 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v2i02.588

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kepuasan pelanggan terhadap loyalitas pelanggan pada Kopi Kenangan, dengan mempertimbangkan peran mediasi brand image dan moderasi kualitas produk. Data dikumpulkan melalui kuesioner yang disebarkan kepada 101 responden yang merupakan pelanggan Kopi Kenangan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan secara langsung. Namun, kepuasan pelanggan berpengaruh positif dan signifikan terhadap kualitas produk yang dirasakan, dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu, kualitas produk terbukti memediasi hubungan antara kepuasan pelanggan dan loyalitas pelanggan. Penelitian ini memberikan wawasan bagi Kopi Kenangan untuk mengembangkan strategi pemasaran yang efektif dalam meningkatkan loyalitas pelanggan dengan fokus pada peningkatan kualitas produk dan membangun citra merek yang positif.
Feasibility Analysis of the Neng Geulis Kebaya Rental Business: Opportunities and Challenges in the Local Fashion Industry Karim, Fakia Zikri Abdul; Zain, Hanifah; Adinda, Najua Mayang; Hidayah, Nurul; Rifki, Muhamad Abdul; Asyfa, Putri Dela
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 09 (2025): September 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i09.1055

Abstract

The ever-growing kebaya trend, coupled with the increasingly elegant and diverse use of modern kebayas, has led to an increase in demand for kebayas. The kebaya rental business has emerged as a promising opportunity, as the high price of kebayas has led many consumers to choose to rent rather than buy, especially those who only need kebayas for specific occasions. This study aims to assess the feasibility of the local fashion business Kebaya Neng Geulis from various aspects, namely marketing, human resources, operations, and finance, with the objective of providing a structured evaluation that contributes to the literature on small-scale fashion business feasibility. This study uses a descriptive approach to understand the opportunities and challenges that this kebaya rental business may face, where data were analyzed to highlight both financial and non-financial aspects systematically. The kebaya rental system is an economical solution for consumers, as it provides access to a variety of quality kebaya models at a more affordable price. The findings of this study indicate that the Kebaya Neng Geulis business meets the feasibility criteria from various aspects reviewed and is feasible to run, offering a novel contribution by emphasizing the business model’s adaptability in addressing consumer preferences while providing implications for entrepreneurs seeking to innovate within the traditional fashion sector.
Co-Authors Adinda, Najua Mayang Asyfa, Putri Dela Lusinda, Sintya NURUL HIDAYAH Rahayu, Sri Yuli Rifki, Muhamad Abdul Wiatur, Wiatur Zain, Hanifah