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Sistem Pengolahan Dan Pemasaran Kerupuk Emping Melinjo Di BUMDes Desa Selubuk Kecamatan Air Napal Bengkulu Utara Agustina, Mia Tri; sari, serly mayang; permana, ardi indra
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.148

Abstract

Melinjo plant or Gnetum gnemon is a shrub plant that grows well in tropical regions such as Indonesia, Malaysia, Thailand and the Philippines. This plant has a sturdy stem and large leaves and seeds that are shaped like beans. In Indonesia, each region has its own name for this melinjo plant, namely belinjo, melinjo, baguk, bagor, trangkil, and tangkil sako. Marketing means all efforts or business activities in delivering goods or services of producers to consumers, where these activities are aimed at satisfying needs and desires in a certain way called exchange.