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All Journal Pubmedia Social Sciences and Humanities Journal of Geosciences and Environmental Studies
Julianti, Rani
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Astronomy Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences

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The Use of Social Media as a Means of Tourism Promotion City of Pagar Alam (Case Study on Instagram Account @greenparadise_pga16) Julianti, Rani; Hamidah, Hamidah; Muslimin, Muslimin
Journal of Geosciences and Environmental Studies Vol. 1 No. 1 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/ijgaes.v1i1.3230

Abstract

This study aims to determine how managers use social media to market their tours and the benefits and drawbacks of using Instagram. This study employs a qualitative method with a descriptive approach. Interviews, observation, and documentation are the methods used to acquire data. The findings revealed that: (1) Instagram is a highly efficient promotional medium, utilizing elements such as photo titles or captions, hashtags, Instagram stories, reposts, and reels, as well as the AIDA concept (Attention, Interest, Desire, Action) to capture followers' attention. (2) Factors that support using Instagram social media to promote Green Paradise Tourism in Pagar Alam City include marketing that uses photo titles or captions. The restricting elements are content to be posted and promoted and competition from other destinations, particularly those with more active promotional strategies or more appeal.
Penggunaan Media Sosial sebagai Sarana Promosi Wisata Kota Pagar Alam (Studi Kasus pada Akun Instagram @greenparadise_pga16) Julianti, Rani; Hamidah; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.174

Abstract

The emergence of social media is one of the results of the very rapid development of the internet and technology. Instagram is one of the most popular social media platforms for tourism promotion because it allows the rapid dissemination of information. Green Paradise Tourism is one type of tourism that uses Instagram as a promotional tool. The aim of this research is to find out how managers use social media to promote their tourism, as well as supporting and inhibiting factors in using Instagram. This research uses a qualitative method that uses a descriptive approach. The data collection methods used were interviews, observation and documentation. The research results show that: (1) Instagram is very effective as a promotional platform by using its features such as photo titles or captions, hashtags, Instagram stories, reposts and reels, as well as using the AIDA concept (Attention, Interest, Desire, Action) to attract followers' attention. (2) Factors that support the use of Instagram social media to promote Green Paradise Tourism in Pagar Alam City are promotions using its features such as photo titles or captions. Meanwhile, the inhibiting factors are the content to be posted and promoted as well as competition with destinations, especially with more aggressive promotional tactics or greater attractiveness.
Co-Authors HAMIDAH Hamidah . MUSLIMIN Muslimin Muslimin