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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Publikasi Ilmu Manajemen
Siti Muntamah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Artificial Intelligent (AI) dalam Mempertahankan Keunggulan Kompetitif Bisnis di Era Digital : Sebuah Kajian Literatur Siti Muntamah; Nurhaeni Sikki
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.3044

Abstract

The rapid development of digital technology has brought significant changes in the business world, requiring companies to innovate and improve operational efficiency in order to maintain competitive advantage. One technology that plays a central role in this transformation is Artificial Intelligence (AI). This article aims to examine the role of AI in business through a comprehensive literature review, exploring the benefits, challenges, and strategies for implementing AI in facing competition in the digital era. AI makes a major contribution to improving operational efficiency through the automation of repetitive tasks (Duan et al., 2019), analyzing large amounts of data for more accurate decision making (Chui et al., 2016), and improving the personalization of customer experiences (Haenlein & Kaplan, 2019). However, the implementation of AI also faces a number of challenges, such as high investment costs, limited expertise, and ethical issues related to data privacy. Recommendations from this study include the importance of investing in workforce training, developing an AI implementation strategy that is aligned with business goals (Bughin et al., 2018), and improving data security to maintain customer trust. This study is expected to provide useful insights for academics and business practitioners in optimizing the use of AI to maintain competitive advantage amidst increasingly tight competition.
Penerapan Strategi Pengembangan Bisnis Usaha Ternak Ayam Dalam Perspektif Teoritis Siti Muntamah; Dety Mulyanti
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1604

Abstract

A business development strategy is a priority plan to achieve these goals or a business venture. One of the businesses in the livestock sector that has the potential to generate large profits is the chicken farming business. The purpose of this theoretical review is to find out how the chicken farming business development strategy is. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review are that in implementing a business business development strategy, product development, market development, concentrated development and innovation development are needed. It can be concluded that the livestock business development strategy is a group of policies, plans, objectives and business activities or companies that aim to identify business opportunities and maintain business continuity so as to achieve the targets desired by business actors. Business development in the livestock sector is also one of the efforts made by business owners to increase their business profitability or business ability to generate more profits. For business actors in the livestock sector, they must always develop a business that covers the scope of the entire business in order to be able to create business synergies in order to realize successful long-term business development.
Co-Authors Dety Mulyanti Nurhaeni Sikki