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Kuraesin, Sara
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Influence Of Word Of Mouth And Customer Trust On Purchase Interest For Kopi Siloka Products Among Generation Z In Tasikmalaya: Kuraesin, Sara; Pauzy, Depy Muhamad; Yuniar, Evilia Sri
Journal of Law, Social Science, and Management Review Vol. 1 No. 2 (2025): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i2.97

Abstract

This study aims to determine the effect of Word of Mouth and Customer Trust on Purchase Interest in Kopi Siloka Products among Generation Z in Tasikmalaya. The method used is quantitative with a research sample of 200 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 26. Based on the results of this study, it shows that Word of Mouth and Customer Trust simultaneously have a positive and significant effect on Purchase Interest in Kopi Siloka Products among Generation Z in Tasikmalaya. Word of Mouth partially has a significant effect on Purchase Interest. Customer Trust has a significant influence on Purchase Interest.
Co-Authors Depy Muhamad Pauzy Yuniar, Evilia Sri