Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Ekonomi Kreatif
Yolanda Irma Zunita
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Pembelian Mie Gacoan di Gofood (Studi Kasus pada Mahasiswa Fakultas Ekonomi di Unusida) Thalita Al Faustina; Yolanda Irma Zunita; Edita Rachma Kamila
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.533

Abstract

This study aims to analyze the impact of product quality and price on consumer satisfaction in purchasing Mie Gacoan through the GoFood platform. Using a quantitative method with the Partial Least Square (PLS) approach, data were collected from 75 respondents selected through purposive sampling. The findings reveal that both product quality and price positively and significantly influence consumer satisfaction, with product quality having a stronger effect than price. These results suggest that Mie Gacoan's management should focus on enhancing product quality and offering competitive pricing to maintain consumer satisfaction and loyalty.
Co-Authors Edita Rachma Kamila Thalita Al Faustina