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Efektivitas Inovasi Produk dalam Meningkatkan Penjualan di Koperasi Pondok Pesantren Lestari, Andika Arsy Suciati; Edita Rachma Kamila; Sholikhah, Afifatus
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1142

Isu rendahnya penjualan pada koperasi Pondok Pesantren Nurul Ikhlas di Sidoarjo menjadi perhatian utama dalam pengabdian masyarakat ini. Tujuan pengabdian masyarakat adalah mengidentifikasi inovasi produk yang dapat meningkatkan penjualan koperasi tersebut. Metode pengabdian masyarakat melibatkan sosialisasi dan pendampingan dalam pembuatan jajanan baru serta pengemasan ulang produk yang ada. Hasil menunjukkan bahwa inovasi produk mampu menarik minat konsumen dan meningkatkan penjualan secara signifikan. pengabdian masyarakat ini berkontribusi dengan memberikan model inovasi produk yang dapat diterapkan di koperasi pesantren lainnya. The issue of low sales at the Nurul Ikhlas Islamic Boarding School cooperative in Sidoarjo is a major concern in this community service. Community service aims to identify product innovations that can increase sales of the cooperative. The community service method involves outreach and assistance in making new snacks and repackaging existing products. The results show that product innovation can attract consumer interest and increase sales significantly. This community service contributes by providing a product innovation model that can be applied in other Islamic boarding school cooperatives.

Pengaruh E-Commerce Tokopedia dan Kerja Sama Aplikasi Tiktok pada E-Commerce Tokopedia Terhadap Minat Beli Konsumen Dina Amalia Khoirun Nadha Raswadiyanto; Deny Ardiansyah; Edita Rachma Kamila
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.2063

This study aims to analyze the influence of Tokopedia's e-commerce strategy and collaboration with the TikTok application on consumer purchasing interest. Using quantitative methods, data were collected through a survey with a questionnaire distributed to 90 respondents who are active users of Tokopedia and TikTok. The analysis technique used is multiple regression to test the relationship between the independent variables (Tokopedia's e-commerce strategy and collaboration with TikTok) and the dependent variable (consumer purchasing interest). The results of the study indicate that Tokopedia's e-commerce strategy has a positive and significant influence on consumer purchasing interest, as well as the collaboration between Tokopedia and TikTok which has proven to be significant in increasing purchasing interest. In addition, the simultaneous influence between the two variables shows stronger results than the individual influence. This study provides a practical contribution to the e-commerce industry in formulating more effective marketing strategies in the digital era.

PENGARUH DISKON DAN PROMOSI PADA E-COMMERCE TERHADAP LOYALITAS PELANGGAN APLIKASI SHOPEE (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNUSIDA ANGKATAN 2021) Zilfatus Sholihah; Wadhira Anfihan Syahputri; Edita Rachma Kamila
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 3 (2025): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i3.3713

Penelitian ini bertujuan untuk menganalisis pengaruh diskon dan promosi terhadap keputusan pembelian konsumen di platform e-commerce Shopee. Pendekatan kuantitatif digunakan dengan pengumpulan data melalui kuesioner yang disebarkan kepada konsumen aktif Shopee. Teknik sampling yang digunakan adalah accidental sampling dengan jumlah responden sebanyak 100 orang. Hasil penelitian menunjukkan bahwa diskon memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Konsumen cenderung lebih tertarik melakukan pembelian saat mendapatkan potongan harga yang menarik. Promosi juga memiliki pengaruh positif dan signifikan, terutama melalui program seperti cashback dan gratis ongkir yang meningkatkan daya tarik produk. Analisis simultan mengungkapkan bahwa diskon dan promosi secara bersama-sama berkontribusi secara signifikan terhadap keputusan pembelian. Penelitian ini memberikan implikasi bagi pelaku usaha e-commerce untuk mengoptimalkan strategi diskon dan promosi guna meningkatkan loyalitas konsumen dan daya saing di pasar.

E-Commerce dan Transaction Security: Menjaga Customer Trust Pada Pelaku Konsumen Spaylater Generasi Z di Sidoarjo Hurum, Hurum Azzahra Amaliya; Edita Rachma Kamila; Nurul Kholifah; Nur Afiqfah; Muhammad Burhan Rokbani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3807

The development of information technology has driven the growth of e-commerce significantly, including in Indonesia. Shopee, as one of the main platforms, continues to innovate through features such as Shopee PayLater which provides payment flexibility, especially for Generation Z. However, increasing use of this service also raises challenges related to transaction security, which is an important factor in building customer trust. This research aims to analyze the influence of e-commerce and transaction security on customer trust of Generation Z Spaylater consumers in Sidoarjo. Using descriptive quantitative methods and purposive sampling techniques, data was collected from 70 respondents and analyzed using SmartPLS 4.0. The research results show that 1) e-commerce has a positive and significant influence on customer trust 2) transaction security has a positive and significant influence on customer trust.

Transformasi Digital dan Pertumbuhan E-Commerce: Dampak, Peluang, dan Tantangan di Era Modern Edita Rachma Kamila; Anala Ilfi Xena Andini; Tutie Azzahra
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3810

Digital transformation has brought changes in the business world, especially in the e-commerce sector which is experiencing rapid growth. The existence of e-commerce supports operational efficiency, accelerates transactions, and expands market access. By 2022, this sector will contribute 64.5% to Indonesia's total digital economy. However, digital transformation also poses challenges. This study aims to explore the impact, opportunities and challenges commonly faced by businesses in facing this modern era of digitalization. This research uses a qualitative approach, secondary data obtained from various sources such as scientific journals, industry reports, and publications and then analyzed inductively with content analysis techniques. The results show that digitalization provides great opportunities for businesses to reach a wider market, optimize operational efficiency, and increase customer engagement. However, there are also challenges such as data security issues, intensified competition, and the need for large technology investments. This research is expected to provide insights for businesses and relevant stakeholders in adopting the right strategies to maximize digital opportunities while overcoming various challenges.

Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Pembelian Mie Gacoan di Gofood (Studi Kasus pada Mahasiswa Fakultas Ekonomi di Unusida) Thalita Al Faustina; Yolanda Irma Zunita; Edita Rachma Kamila
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.533

This study aims to analyze the impact of product quality and price on consumer satisfaction in purchasing Mie Gacoan through the GoFood platform. Using a quantitative method with the Partial Least Square (PLS) approach, data were collected from 75 respondents selected through purposive sampling. The findings reveal that both product quality and price positively and significantly influence consumer satisfaction, with product quality having a stronger effect than price. These results suggest that Mie Gacoan's management should focus on enhancing product quality and offering competitive pricing to maintain consumer satisfaction and loyalty.

Analisis Perilaku Konsumen dan Pembelian Impulsif Pada E-commerce Shopee Nadia Nur Laillatul Rifqiah; Mas Ghoniyyul Hamid; Edita Rachma Kamila
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i1.1506

This study aims to analyze consumer behavior and impulse buying on the Shopee e-commerce platform, focusing on the young age group between 18 to 30 years old. In the digital era, e-commerce has changed the way of shopping, offering greater convenience and accessibility for consumers. The methodology used is a quantitative approach with the Technology Acceptance Model (TAM) model, which involves collecting data through questionnaires to 50-100 respondents. The results of the study indicate that consumer behavior has a significant influence on purchasing decisions, while impulse buying has no direct effect. These findings indicate that factors such as promotions and social trends play an important role in driving purchasing behavior among young consumers. This study provides insights for e-commerce managers in designing more effective marketing strategies to improve the online shopping experience.

Peran Pemasaran Viral Sebagai Mediasi Pengaruh Pemasaran Konten Dan Review Product Pada Pengguna Tiktok Terhadap Minat Beli Konsumen Skincare Skintific Deny Ardiansyah, Deny Ardiansyah; Muhafidhah Novie; Laily Muzdalifah; Edita Rachma Kamila
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1227

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan review product terhadap minat beli konsumen skincare Skintific di platform TikTok, dengan pemasaran viral sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik non-probability sampling dengan purposive sampling dan penyebaran kuesioner kepada 170 responden Analisis data dilakukan menggunakan metode Partial Least Squares (PLS) versi 4.0. Hasil penelitian menunjukkan bahwa content marketing dan review product memiliki pengaruh positif dan signifikan terhadap pemasaran viral, serta secara langsung memengaruhi minat beli konsumen. Selain itu, pemasaran viral terbukti memediasi pengaruh content marketing dan review produk terhadap minat beli konsumen.

Peran Motivasi Kerja dalam Meningkatkan Kinerja Pengemudi: Dampak Fleksibilitas Kerja dan Insentif pada Pengemudi Shopee Food di Sidoarjo Syah, Indrawan; Nafia Ilhama Qurratu’aini; Ayu Lucy Larassaty; Edita Rachma Kamila
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.4824

ShopeeFood mencatat transaksi pesanan paling sedikit dibandingkan dengan kompetitornya, GrabFood dan GoFood. Meskipun terjadi peningkatan pada tahun berikutnya, pangsa transaksinya tetap tergolong kecil. Kondisi ini mengindikasikan bahwa ShopeeFood perlu meningkatkan daya saingnya untuk menarik lebih banyak konsumen. Tujuan penelitian ini ialah untuk mengetahui hubungan antara fleksibilitas kerja (work flexibility), insentif kerja (work incentives), motivasi kerja (work motivation), dan kinerja individu pada driver shopeefood di Sidoarjo. Jenis penelitian yang digunakan dalam penelitian ini ialah jenis penelitian kuantitatif. Kuantitatif mengacu pada filosofi positivisme dan digunakan untuk mengumpulkan dan menganalisis data dari sampel tertentu. Sampel pada penelitian ini ialah seratus lima puluh enam responden yang merupakan anggota driver yang berada di grup Facebook Shopeefood di Sidoarjo. Teknik analisis yang digunakan ialah Uji Koefisien determinasi (R2), Uji F dan Uji t-statistic menggunakan Smart PLS 4.0. Berdasarkan hasil penelitian menunjukkan bahwa work flexibility berpengaruh positif signifikan terhadap individual performance, work incentives berpengaruh positif signifikan terhadap individual performance, work flexibility berpengaruh positif signifikan terhadap work motivation, work incentives berpengaruh positif signifikan terhadap work motivation, work flexibility dan work incentives melalui work motivation berpengaruh positif signifikan terhadap individual performance, dan work motivation berpengaruh positif signifikan terhadap individual performance pada Driver Shopeefood di Sidoarjo.

Efektivitas Inovasi Produk dalam Meningkatkan Penjualan di Koperasi Pondok Pesantren Lestari, Andika Arsy Suciati; Edita Rachma Kamila; Sholikhah, Afifatus
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1142

Isu rendahnya penjualan pada koperasi Pondok Pesantren Nurul Ikhlas di Sidoarjo menjadi perhatian utama dalam pengabdian masyarakat ini. Tujuan pengabdian masyarakat adalah mengidentifikasi inovasi produk yang dapat meningkatkan penjualan koperasi tersebut. Metode pengabdian masyarakat melibatkan sosialisasi dan pendampingan dalam pembuatan jajanan baru serta pengemasan ulang produk yang ada. Hasil menunjukkan bahwa inovasi produk mampu menarik minat konsumen dan meningkatkan penjualan secara signifikan. pengabdian masyarakat ini berkontribusi dengan memberikan model inovasi produk yang dapat diterapkan di koperasi pesantren lainnya. The issue of low sales at the Nurul Ikhlas Islamic Boarding School cooperative in Sidoarjo is a major concern in this community service. Community service aims to identify product innovations that can increase sales of the cooperative. The community service method involves outreach and assistance in making new snacks and repackaging existing products. The results show that product innovation can attract consumer interest and increase sales significantly. This community service contributes by providing a product innovation model that can be applied in other Islamic boarding school cooperatives.

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