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All Journal Jurnal Filsafat Promotor: Jurnal Mahasiswa Kesehatan Masyarakat
I. S. Mannesa, Muh. Nur Haq
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Arts Humanities Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : Jurnal Filsafat

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Constructing Meaning: The Role of Aristotelian Ethos, Pathos, and Logos Through a Neurosemantic Lens I. S. Mannesa, Muh. Nur Haq; Kuswanjono, Arqom
Jurnal Filsafat "WISDOM" Vol 35, No 1 (2025)
Publisher : Fakultas Filsafat, Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jf.102028

Abstract

This study integrates Aristotelian rhetoric (ethos, pathos, logos) with neurosemantics to examine meaning construction in the human brain. Using a conceptual analysis approach, it explores the neural mechanisms underlying ethos-, pathos-, and logos-based communication strategies. The findings indicate that integrating rhetorical elements with neurosemantics enhances communication effectiveness across various domains, including education, marketing, and political discourse. Ethos establishes credibility through the activation of the ventromedial prefrontal cortex (vmPFC), pathos fosters emotional engagement via the amygdala and insula, while logos strengthens logical reasoning through the dorsolateral prefrontal cortex (dlPFC). This study also highlights practical applications in language therapy and neuroscience-based communication design to optimize message delivery.
Co-Authors Arqom Kuswanjono Koesrohmaniah, Sri Pujhana, I Kadek Wahyu Sabriasrifah, Sabriasrifah Sulastri, Augustina