Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
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All Journal The Eastasouth Management and Business Management Studies and Business Journal
Azhar, Noviridhany Maulana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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GREEN MARKETING STRATEGIES AND CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW Ma'sum, Muhammad Fahmi; Azhar, Noviridhany Maulana; Jamaluddin, Jamaluddin
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 1 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/7jt84k65

Abstract

This research examines the influence of green marketing strategies on consumer purchasing decisions and brand loyalty through a systematic review of existing literature. With increasing awareness of environmental issues, consumers are increasingly choosing products that demonstrate a commitment to sustainability. This research uses a Systematic Literature Review (SLR) approach with the PRISMA method to identify, filter and analyze relevant articles from various academic databases. The analysis results show that green product attributes, transparent marketing communications, and the company's commitment to social responsibility contribute significantly to increasing consumer trust and loyalty. However, greenwashing practices can undermine that trust. These findings provide important insights for companies in designing effective and authentic green marketing strategies to increase competitiveness in an increasingly sustainability-oriented market.
Wage Calculation Scheme for Contract Workers at PT Bersama Sejahtera Sakti Minamas Plantation in Pantai Timur Estate, Kotabaru Azhar, Noviridhany Maulana; Lidiana, Lidiana; Jamaluddin, Jamaluddin; Witriana, Laili; Asma, Wiszda
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.742

Abstract

The research outlined in this Final Task aims to find out how the Calculation of Wages of Wholesale Workers at PT. Bersama Sejahtera Sakti Minamas Plantation in pantai Timur Estate Kotabaru. the results showed that the calculation of wages for wholesale workers / Wholesale Daily Labor (BHB) who work as brondol citations using two ways, namely, using units of weight (kilograms) for group A and calculated based on the unit of number of sacks for group B. Generally, the payment of wages of brondolan workers in oil palm plantations is known as a wholesale system that uses piecework method and given in cash. Researchers found that this wholesale worker is one form of corporate CSR program as well as the late payment of workers' wages due to the difficulty of access to distribution of brondolan due to the influence of weather and road conditions. After conducting analysis and discussion of the problem the author came to the conclusion that the calculation of wages of wholesale workers at PT. BSS Minamas Plantation went quite well according to the agreement at the beginning of work but wage payments sometimes experience delays and there are differences in the results of the two calculations used so that improvements are needed.
Digital Marketing Strategies for Sustainable Brand Development Azhar, Noviridhany Maulana
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/szpd8p72

Abstract

This research investigates the relationship between digital marketing strategies and sustainable brand development. Using a systematic literature review, we analyze various factors influencing brand development in a digital context. Our findings show that significant investment in digital marketing, high quality digital content, ongoing interactions with customers through digital channels, and consistency and relevance of digital marketing messages have a major impact on sustainable brand development. This emphasizes the importance of a targeted and effective digital marketing strategy in achieving sustainable brand development goals in this digital era.
Co-Authors Asma, Wiszda Jamaluddin Jamaluddin Lidiana, Lidiana Ma'sum, Muhammad Fahmi Witriana, Laili