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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Nusantara Berbakti
Dwi Rama Syahri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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PENGARUH ISLAMIC BRANDING DAN CITRA BANK SYARIAH TERHADAP MINAT NASABAH MELAKUKAN TRANSAKSI DI BANK SYARIAH (STUDI KASUS PT. BPRS PUDUARTA INSANI) Dwi Rama Syahri; Dahrani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

This research aims to determine the influence of Islamic branding and image of sharia banks on customers' interest in carrying out transactions at sharia banks (case study of PT. BPRS Puduarta Insani). This research is research that uses a quantitative approach. The research instrument is a questionnaire with a type of analysis model that uses multiple linear regression. The population in this study were all customers of the Puduarta Insani Sharia People's Financing Bank (BPRS), totaling 4,270 people with a sample of 98. Meanwhile, data collection techniques used questionnaires and observation. The data analysis technique in this research is multiple regression analysis using SPSS software. The research results show that Islamic Branding has a positive and significant influence on customer interest in carrying out transactions, Citra Bank Syariah does not have a significant influence in increasing customer interest, and simultaneously, Islamic Branding and Citra Bank Syariah have a significant impact on customer interest. Keywords: Islamic Branding, Sharia Bank Image, Customer Interest
Sosialisas Pendampingan dan Pelatihan Penggunaan Alat Praktis Pembersih Lidi Limbah Kelapa Sawit di Desa Banjaran Raya Dwi Rama Syahri; Ahmad Afandi
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.256

Abstract

Banjaran Raya Village is one of the villages in Padang Tualang District, Langkat Regency. Banjaran Raya Village has natural resources in the form of oil palm plantations which are one of the main potentials of the village. This article discusses the socialization of training assistance and the use of practical tools for cleaning palm oil waste sticks in Banjaran Raya village. By utilizing palm oil frond waste, the benefits of which not many people know about. Palm Oil Sticks are one of the basic ingredients for making various kinds of craft products which have good beneficial value. The aim of this outreach is to introduce and provide training assistance in the use of practical tools for cleaning sticks with a low accident rate which are made based on student creativity using wood and cutter knives. The method I used in this research was preparation, implementation and evaluation. The expected result of carrying out this activity is that the community will know how to use this practical tool and can help the community's work in cleaning sticks. An indicator of achieving the goal of this socialization is the enthusiasm of village residents with the program being implemented.
Co-Authors Ahmad Afandi Dahrani