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All Journal Al-Fatih: Jurnal Pendidikan dan Keislaman Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an Commercium: Journal of Business and Management An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan)
Muhammad Umar Faruq
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Perceived Quality on Purchase Intention of New Brand: How Do Customers Use Brand Recognition and Brand Familiarity? Muhammad Umar Faruq
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.239

Abstract

This research aim to explore a conceptual model regarding how to attract purchase intention of new brand through brand recognition and familiarity, as well as the mediating role of perceived quality factor. This empirical research adopts an explanatory quantitative approach Structural Equation Model (SEM) based on Partial Least Square (PLS) using the SmartPLS 4 program as the data analysis method. The respondents in this study were 267 people selected using purposive sampling technique with the criteria of those who have consumed products of Mako Cake and Bakery in Semarang City. The results indicate that brand recognition, brand familiarity, and perceived quality have a positive and significant impact on purchase intention of new brand. The findings of this research could be benefical for new brand entities as a guideline in determining appropriate strategies to capture consumer hearts or attract purchase intention by establishing brand recognition and familiarity, thus fostering a positive brand perception. As a new brand, brand recognition and familiarity serve as fundamental prerequisites to generate purchasing intention. Consumers also use perceived quality in shaping their purchasing intention towards new brand, where perceived quality can be formed from consumers' recognition and familiarity with the brand. This also related to consumer behavior towards purchase intention on new brand, consumers may opt to purchase on established and popular brands, yet they also have a curiosity to explore new brands influenced by their perception that new brands offer better quality.  
IMPLEMENTASI BRANDING “PONDOK ASYIK” DI PONDOK SHIROTHUL FUQOHA’ ANAK DAN DAMPAK TERHADAP KARAKTER SANTRI Muhammad Umar Faruq; Muhammad Husni
An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Vol. 4 No. 6: November 2025
Publisher : Najah Bestari

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Abstract

The phenomenon occurring in society today shows a significant decline in the character of the younger generation. Gradually, young people are experiencing character degradation, causing parents to become increasingly concerned about this situation. This means that the younger generation must be guided and educated so they can grow into a resilient and strong generation. Islamic boarding schools (Pondok Pesantren) emerge within society as institutions that help address and anticipate these issues. This research is a qualitative study. The subjects of the research consist of 140 participants, including the caregivers of Pondok Pesantren Shirothul Fuqoha’ Anak, the head of the pesantren, administrators, and young students. The study was conducted from October 13–19, 2024 at Pondok Pesantren Shirothul Fuqoha’ Anak, Gondanglegi, Malang. Data collection techniques used were observation and interviews. Observation was aimed at exploring the “PONDOK ASYIK” branding and its positive impacts. The researcher gathered data through interviews with the children’s caregiver, K.H. Shofiyulloh, M.Pd., the head of Pondok Shirothul Fuqoha’ Anak, Ustadz Mohammad Sofi, M.H., nine pesantren administrators, and the head of RT 03 RW 02. Based on the results of this study, it can be concluded that the “PONDOK ASYIK” branding was implemented under the direction of the pesantren caregiver. This branding aims to increase the attractiveness of the institution so that parents will be encouraged to enroll their children. The term “Pondok Asyik” refers to a trustworthy institution that prioritizes politeness and good manners. It also provides assurance to the community that students are educated to be innovative and creative.
Integrasi Nilai Intelektual dan Spiritual dalam Pendidikan Perspektif Al-Qur’an dan Hadis Karisma, Intan; Bisyarotul Masfufah; Muhammad Umar Faruq; Abdurrahman
Hamalatul Qur'an : Jurnal Ilmu Ilmu Alqur'an Vol. 7 No. 1 (2026): Juni 2026
Publisher : Pondok Pesantren Hamalatul Qur'an Jogoroto Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/hq.v7i1.747

Abstract

Education from an Islamic perspective is a fundamental need regulated by the Qur'an and the Hadith. It is a divinely guided process aimed at holistic human development. A literature review concludes that education encompasses the processes of personality development, knowledge expansion and moral formation. This integrated process serves as essential preparation for fulfilling the trust of vicegerency on Earth. This research employs a qualitative method using literature review and content analysis of key Qur'anic verses and Hadith narrations related to education. The study results indicate that the Qur'an uses various termssuch as tadabbur, tazkiyah, tafaqqquh, and al-hidayah to emphasize the necessity of deep, transformational learning. This learning instills wisdom and conviction, going beyond mere memorization. Concurrently, the Hadith explicitly affirms the obligation to seek knowledge (talab al-ilm) for every Muslim, regardless of gender. The Hadith also stresses the immense benefits of scholarship, specifically including beneficial knowledge-based deeds, which serve as a continuous charity. The resultant conceptual synchronization between these primary sources affirms that the urgency of education in Islam is centered on molding individuals who are both highly knowledgeable and possess noble character. Such individuals are prepared to carry out their interdependent roles of worship and vicegerency (khalifah) according to the guidance and moral framework of the Shari'ah.
STRATEGI DUAL-CURRICULUM DALAM IMPLEMENTASI PENDIDIKAN MULTIDISIPLIN DI PONDOK PESANTREN MODERN Ali Masdar Fahim; Agus Nuril Anwar; Ahmad Sirojul Mabrur; Muhammad Umar Faruq; Muhammad Adib
Jurnal Al-Fatih Vol 8 No 2 (2025): Jurnal Pendidikan dan Keislaman Vol. 8 No. 2, Juli-Desember 2025
Publisher : STIT Al-Ittihadiyah Labuhanbatu Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61082/alfatih.v8i2.652

Abstract

Religious education (Salaf) and modern science are two contrasting elements that generate graduates who are either religiously competent yet retrograde in terms of technology, or the reverse. Conversely, this research aims to explore and examine the application of the multidisciplinary approach at Pondok Pesantren Modern Al-Rifa’ie 3 Malang, specifically how the creating body manages its continuity within traditional frameworks, known as "Kitab Kuning," and how it incorporates modern subject matter into its methodology and approach. Applying the research method as a case analysis, the researcher shall gather information through in-depth interviews and observation. The research reveals that the concept of "multidisciplinary" at Al-Rifa’ie 3 is implemented within a Dual-Track System (Separated Curriculum) framework. Originally, the system at Al-Rifaie 3 applied an entirely integrated approach (including the system), which unfortunately had been ceased due to time and human resources issues. Recently, the approach has been functionally and partially integrated via the Bahtsul Masail Institute (LBM) and specialized extracurricular activities (Jam'iyyah) and not through classroom teaching. Besides, several challenges are also ascertainable, among which are the pragmatism among parents who place greater emphasis on recognized diplomas than religious capability, and lack of time management among the graduates. Based on these concerns and research findings, this research concludes that the modernization at Al-Rifaie 3 is that of its management and teaching approach and is far from diminishing the elements at its Salaf and is nothing more than an approach that is very realistic and feasible and serves as an effective strategy that produces more competitive graduates who are well-attuned in science and technology yet very loyal and proud of its strong adherence and identity as an Islamist movement.
Co-Authors Abdurahman Abdurrahman Agus Nuril Anwar Ahmad Sirojul Mabrur Ali Masdar Fahim Bisyarotul Masfufah Karisma, Intan Muhammad Adib Muhammad Husni