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All Journal YUME : Journal of Management Value: Jurnal Manajemen dan Akuntansi Welfare: Jurnal Pengabdian Masyarakat
Darussalam, Rizky Kinenara
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Humanities Economics, Econometrics & Finance Environmental Science Health Professions Social Sciences

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Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Keputusan Investasi Pada Generasi Z di Kota Banda Aceh Darussalam, Rizky Kinenara; Mimiasri Mimiasri, Syamsidar Syamsidar,
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8268

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh literasi keuangan dan gaya hidup terhadap keputusan investasi generasi z di Kota Banda Aceh. Penelitian ini menggunakan data primer berupa kuesioner melalui gform. Metode analisis data menggunakan Multiple Linear Analysis. Hasil penelitian menunjukkan bahwa literasi keuangan memiliki pengaruh yang signifikan terhadap keputusan investasi generasi z di Kota Banda Aceh. Artinya, semakin baik pengetahuan dan pemahaman konsep keuangan, semakin bijak dalam pengambilan keputusan investasi. Gaya hidup memiliki pengaruh yang signifikan terhadap keputusan investasi generasi z di Kota Banda Aceh. Artinya, semakin baik gaya hidup yang dianut oleh generasi z, maka semakin baik dalam mengambil keputusan investasinya.  literasi keuangan serta gaya hidup memiliki pengaruh yang signifikan terhadap keputusan investasi generasi z di Kota Banda Aceh. bahwa kedua variabel tersebut saling melengkapi dalam membentuk keputusan investasi yang lebih matang. Pemerintah perlu meningkatkan pengetahuan keuangan  generasi z  melalui pelatihan, seminar, media sosial serta kurikulum sekolah untuk mengedukasikan generasi z tentang cara berinvestasi dengan benar.
Sosialisasi Sertifikasi Halal dan Manajemen Keuangan Untuk Meningkatkan Daya Saing UMKM Amelia, Amelia; Nadiya, Nadiya; Khaira, Fathul; Darussalam, Rizky Kinenara
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1800

Abstract

The involvement of micro, small, and medium enterprises (MSMEs) plays a central role in promoting economic growth in Indonesia, including Aceh Province. To enhance their competitiveness, comprehensive support from various stakeholders is essential, with a focus on knowledge improvement, fostering independence, and expanding access to resources. Strategic initiatives to strengthen MSMEs are through halal product certification and improving the financial management of business owners. Facilitated by the Community Service Team, this activity has proven effective in raising awareness among MSME’s owners about the importance of halal certification to boost product competitiveness in the market. Additionally, the activity provides practical skills in basic financial record-keeping, which is essential for more professional business management
The Role of Enjoyment in Chatbot Usage for Customer Service Amelia, Amelia; Khaira, Fathul; Darussalam, Rizky Kinenara
Value : Jurnal Manajemen dan Akuntansi Vol. 21 No. 1 (2026): Januari - April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v21i1.8530

Abstract

Integrating chatbots into customer service has become increasingly important as organisations seek to deliver efficient and engaging interactions. While prior studies have largely emphasised functional aspects, the role of emotional factors, particularly enjoyment, remains underexplored. This study examines the mediating role of enjoyment in the relationship between perceived usefulness, perceived ease of use, anthropomorphism, and chatbot usage. Data were collected from 368 Indonesian consumers with prior chatbot experience and analyzed using Structural Equation Modeling (SEM) with AMOS 26. The results show that perceived ease of use significantly enhances enjoyment, which in turn influences chatbot usage. Perceived usefulness directly affects chatbot usage but does not significantly influence enjoyment, while anthropomorphism has no significant effect on either enjoyment or usage. These findings suggest that emotional engagement in customer service is primarily driven by interaction simlicity rather than human-like chattbot characteristics, highlighting the limited role of anthropomorphism in efficiency-oriented service contexts.
Co-Authors Amelia Amelia Khaira, Fathul Mimiasri Mimiasri, Syamsidar Syamsidar, Nadiya Nadiya, Nadiya