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All Journal Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Almana : Jurnal Manajemen dan Bisnis Value: Jurnal Manajemen dan Akuntansi Studi Kasus Inovasi Ekonomi Jurnal Media Informatika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 Journal of Indonesian Economy and Business Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Welfare: Jurnal Pengabdian Masyarakat Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh
Amelia Amelia
Program Studi Magister Manajemen, Pascasarjana, Universitas Muhammadiyah Aceh
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Kinerja Dosen, Kualitas Pelayanan Akademik, dan Fasilitas Belajar Terhadap Kepuasan Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Aceh Nurhafizah Saputri; Nadiya; Amelia
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1582

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kinerja dosen, kualitas pelayanan akademik dan fasilitas belajar terhadap kepuasan mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Aceh (Unmuha). Metode penelitian yang digunakan adalah asosiatif kuantitatif dengan jumlah sampel sebanyak 88 orang mahasiswa aktif Prodi Manajemen Fakultas Ekonomi Unmuha Tahun Akademik 2022/2023. Pengujian dan analisis data primer dilakukan dengan formulasi regresi linier berganda. Hasil uji T menunjukkan bahwa kinerja dosen dan fasilitias belajar berpengaruh terhadap kepuasan mahasiswa dengan nilai t hitung > t tabel, masing-masing sebesar (4,238 > 1.99) dan (2,183 > 1.99). Sedangkan kualitas pelayanan akademik ditemukan tidak berpengaruh terhadap kepuasan mahasiswa karena nilai t hitung < t tabel (1,696) < 1.99). Sementara hasil uji-F menunjukkan bahwa kinerja dosen, kualitas pelayanan akademik dan fasilitas belajar berpengaruh secara bersama-sama terhadap kepuasan mahasiswa pada Fakultas Ekonomi Universitas Muhammadiyah Aceh dengan nilai F hitung ≥ F tabel sebesar 93,146 ≥ 2.71.
Pengaruh Suasana Cafe, Harga dan Lokasi Terhadap Keputusan Konsumen Mengunjungi D’Energy Cafe di Area SPBU Lamsayuen Aceh Besar Muhammad Nazar Ilham; Amelia Amelia; Mirza Murni
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5722

Abstract

This research aims to determine the influence of cafe atmosphere, price, and location on consumers’ decisions to visit D' Energy Cafe in the Lamsayuen Gas Station Area, Aceh Besar, both simultaneously and partially. The sample size for this research was 96 respondents and was collected through questionnaires. Hypothesis testing uses multiple linear regression analysis, namely F-test (simultaneous) and t-test (partial), to determine the effect of the independent variable on the dependent variable at a confidence level of 95% (α = 0.05). The research results show that cafe atmosphere, price, and location partially influence consumers’ decisions to visit D' Energy Cafe in the Lamsayuen Gas Station Area, Aceh Besar. Then, the cafe atmosphere, price, and location variables simultaneously influence consumers’ decisions to visit D' Energy Cafe in the Lamsayuen gas station area, Aceh Besar. In this context, price has the most dominant influence on consumers’ decisions to visit D' Energy Café in the Lamsayuen gas station area, Aceh Besar. Keywords: Cafe atmosphere, Price, Location, Consumer Decisions
Pengaruh Literasi Keuangan dan Locus of Control Terhadap Minat Berinvestasi Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Aceh Wilda, Jihan; Amelia, Amelia; Sartika, Fani
Jurnal Mirai Management Vol 10, No 1 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i1.8191

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan locus of control terhadap minat berinvestasi mahasiswa Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Aceh (Unmuha), baik secara simultan maupun parsial. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 86 responden. Data dikumpulkan melalui kuesioner, dan analisis data dilakukan menggunakan regresi linear berganda dengan uji F untuk menguji pengaruh simultan serta uji t untuk menguji pengaruh parsial. Hasil penelitian menunjukkan bahwa secara parsial, literasi keuangan tidak berpengaruh terhadap minat berinvestasi mahasiswa, sedangkan locus of control memiliki pengaruh yang signifikan. Secara simultan, literasi keuangan dan locus of control berpengaruh signifikan terhadap minat berinvestasi mahasiswa. Temuan ini mengindikasikan bahwa faktor psikologis, seperti locus of control, lebih berperan dalam menentukan minat investasi mahasiswa dibandingkan dengan tingkat literasi keuangan mereka. Kata Kunci: Literasi keuangan, Locus Of Control, Minat Berinvestasi
Pengaruh Digital Marketing Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Pada Coffee Shop Kopi Kiri Peuniti Banda Aceh Rahman, Lutpir; Amelia, Amelia; Nadiya, Nadiya
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 2 No. 3 (2025): Edisi Bulan April 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v2i3.2982

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan gaya hidup terhadap keputusan pembelian konsumen pada Coffee Shop Kopi Kiri Peuniti Banda Aceh. Objek dalam penelitian ini yaitu digital marketing dan gaya hidup terhadap keputusan pembelian konsumen pada Coffee Shop Kopi Kiri Peuniti Banda Aceh. Jumlah sampel penelitian ini sebanyak 96 responden yang dikumpulkan melalui kuesioner. Penelitian ini menggunakan analisis regresi linier berganda, uji F dan uji t dimaksud untuk mengetahui secara simultan dan secara parsial pengaruh variabel independen terhadap variabel dependen pada tingkat kepercayaan 95% (α = 0,05). Hasil penelitian menunjukan bahwa secara simultan variabel digital marketing dan gaya hidup berpengaruh signifikan terhadap keputusan pembelian konsumen pada Coffee Shop Kopi Kiri Peuniti Banda Aceh. Sedangkan secara parsial variabel digital marketing berpengaruh dan signifikan terhadap Keputusan pembelian konsumen Pada Coffee Shop Kopi Kiri Peuniti Banda Aceh. Gaya hidup berpengaruh signifikan terhadap keputusan pembelian konsumen Pada Coffee Shop Kopi Kiri Peuniti Banda Aceh.
Factors Affecting Customer Trust in Chatbot Usage: Evidence from Indonesia Amelia, Amelia; Sartika, Fani
Journal of Indonesian Economy and Business Vol 40 No 3 (2025): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i3.11047

Abstract

Introduction/Main Objectives: Customer trust is critical in ensuring the successful implementation of chatbots. Building trust is essential to ensure that users feel confident in using chatbot across various contexts, including customer service. Background Problems: Despite its importance, there is limited understanding of how specific chatbot features influence customer trust, especially within the Indonesian context. Novelty: Drawing principally on the Technology Acceptance Model (TAM), this empirical study develops and tests a model that incorporates anthropomorphism, the attribution of human-like qualities, to provide a more comprehensive explanation of customer trust. Research Methods: This study utilizes quantitative analysis of data gathered from 368 customers to examine the relationships between perceived usefulness, ease of use, anthropomorphism, and trust. A structured survey was administered, and statistical techniques were employed to validate the proposed model and determine the significance of each factor. Finding/Results: The analysis reveals that perceived usefulness, ease of use, and anthropomorphism are all significant predictors of trust in chatbots. Among these, ease of use emerges as the most influential factor, emphasizing its pivotal role in fostering trust. Conclusion: This study provides practical guidance for managers and developers aiming to design trust-enhancing chatbots. Key strategies include integrating human-like features, focusing on usability, and highlighting the practical benefits offered by chatbots. These approaches can improve customer engagement, enhance interaction quality, and support the succesful implementation of chatbot technologies in Indonesia.
Pengaruh Fasilitas, Word of Mouth, dan Promosi Media Sosial terhadap Keputusan Generasi Milenial dalam Memilih Tempat Berolahraga di New Raja Gym Banda Aceh Ariq Alfarisi; Amelia Amelia; Mirza Murni
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5231

Abstract

Advances in information technology have brought about major changes in marketing strategies and consumer behavior. The millennial generation, who are active users of social media, are increasingly selective in choosing where to exercise, influenced by factors such as facilities, promotions, and word of mouth. This trend can be seen at New Raja Gym in Banda Aceh, which offers modern facilities and  variety of exercise programs to attract millennials to a healthy lifestyle. The objective of this study is examine and analyze the influence of Facilities, Word of Mouth, and Social Media Promotions on the decision to choose place to exercise among millennials at New Raja Gym in Banda Aceh. The sample size for this study was 78 respondents. Research data was collected through questionnaires and documentation studies. Hypothesis testing using multiple linear regression analysis, F test (simultaneous) and t test (partial) is intended to determine the effect of independent variables on dependent variables at confidence interval of 95% (α = 0.05). The results of the study show that simultaneously, the variables of Facilities, Word of Mouth, and Social Media Promotion influence the decision to choose place to exercise among Millennials at New Raja Gym in Banda Aceh. Then, partially, Facilities and Word of mouth Social Media Promotion influence the decision to choose place to exercise among Millennials at New Raja Gym in Banda Aceh City. Meanwhile, Social Media Promotion does not influence the decision to choose a place to exercise among Millennials at New Raja Gym in Banda Aceh City.
Determinants of Customer Satisfaction in Chatbot Use Amelia, Amelia; Sartika, Fani; Murad, Suryani; Ufra, Nazmatul
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2345

Abstract

Chatbots are becoming increasingly popular in business due to their ability to deliver immediate responses to customers. However, there is limited empirical evidence focusing on customers’ perspectives. This study aims to investigate the determinants of customer satisfaction in chatbot use as well as provide an overview of chatbot users in Indonesia. The research uses quantitative methods and descriptive types of research, with the number of samples being 150 chatbot users. All data collected met the criteria for validity and reliability and were analyzed descriptively and quantitatively through multiple linear regression methods. The research showed that most of the respondents were male chatbot users, aged 18–29 years, had last used chatbots between 1–3 months ago, and used chatbots to convey their complaints/problems. It is also known that banking chatbots are the most frequently used chatbots. Additionally, perceived usefulness and perceived ease of use are the determinants of customer satisfaction in chatbot use. Of these two factors, perceived usefulness has a dominant influence on chatbot consumer (user) satisfaction in Indonesia.
Pengaruh Sosial Media Marketing Instagram dan Kualitas Produk Terhadap Minat Beli Produk MS Glow di Kota Banda Aceh Julita, Ratna; Amelia, Amelia; Firdaus, Said
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 2 No. 2 (2024): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran melalui media sosial Instagram dan kualitas produk terhadap minat beli konsumen terhadap produk MS Glow di Kota Banda Aceh. Data penelitian diperoleh melalui penyebaran kuesioner kepada 91 responden, yang selanjutnya dianalisis menggunakan metode analisis regresi linier berganda dengan bantuan perangkat lunak SPSS versi 23. Hasil analisis menunjukkan bahwa secara parsial, variabel pemasaran melalui media sosial Instagram dan kualitas produk memiliki pengaruh positif dan signifikan terhadap minat beli konsumen di Banda Aceh terhadap produk MS Glow. Secara simultan, kedua variabel tersebut juga menunjukkan pengaruh yang signifikan terhadap minat beli produk MS Glow di Kota Banda Aceh.
Sosialisasi Sertifikasi Halal dan Manajemen Keuangan Untuk Meningkatkan Daya Saing UMKM Amelia, Amelia; Nadiya, Nadiya; Khaira, Fathul; Darussalam, Rizky Kinenara
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1800

Abstract

The involvement of micro, small, and medium enterprises (MSMEs) plays a central role in promoting economic growth in Indonesia, including Aceh Province. To enhance their competitiveness, comprehensive support from various stakeholders is essential, with a focus on knowledge improvement, fostering independence, and expanding access to resources. Strategic initiatives to strengthen MSMEs are through halal product certification and improving the financial management of business owners. Facilitated by the Community Service Team, this activity has proven effective in raising awareness among MSME’s owners about the importance of halal certification to boost product competitiveness in the market. Additionally, the activity provides practical skills in basic financial record-keeping, which is essential for more professional business management
Pengaruh Live Streaming, Online Customer Review, dan Kualitas Produk terhadap Keputusan Pembelian Skincare Skintific di Shopee Pada Generasi Z Yolanda, Feni; Amelia, Amelia; Sartika, Fani
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital mendorong meningkatnya penggunaan e-commerce di Banda Aceh, namun pada produk Skintific masih ditemukan masalah pada live streaming, online customer review, dan kualitas produk, sehingga perlu dianalisis pengaruh ketiga faktor tersebut terhadap keputusan pembelian generasi Z di Shopee. Penelitian ini bertujuan untuk mengetahui pengaruh Live streaming, Online customer review, dan Kualitas Produk terhadap Keputusan Pembelian skincare Skintific di aplikasi Shopee baik secara simultan maupun parsial. Metode yang digunakan dalam penelitian adalah metode kuantitatif dengan jumlah sampel penelitian ini sebanyak 96 responden. Data penelitian dikumpulkan melalui daftar pertanyaan/kuesioner. Pengujian hipotesis menggunakan analisis regresi linear berganda, uji F(simultan) dan uji t (parsial) dimaksud untuk mengetahui pengaruh variabel independent terhadap variabel dependen. Hasil penelitian menunjukkan bahwa variabel Live streaming secara parsial tidak berpengaruh terhadap Keputusan Pembelian skincare Skintific di aplikasi Shopee. Sedangkan variabel Online customer review dan Kualitas Produk secara parsial berpengaruh terhadap Keputusan Pembelian skincare Skintific di aplikasi Shopee.
Co-Authors Ariq Alfarisi Darussalam, Rizky Kinenara Fani Sartika Fathul Khaira Ichsan, Aidil Julita, Ratna Khaira, Fathul Mirza Murni Muhammad Nazar Ilham Nadia Sharfina Nadiya Nadiya Nadiya, Nadiya Nurhafizah Saputri Pristiwa, Nara Rahman, Lutpir Riska Ananda Muhardiani Said Firdaus Sartika, Fani Suryani Murad Ufra, Nazmatul Wilda, Jihan Yolanda, Feni