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All Journal INTELEKTIVA Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
FIRMAN WAHYU ILLAHI
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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OPTIMALISASI STANDARD OPERATING PROCEDURE FRONT OFFICE D’BAMBOO KAMP FIRMAN WAHYU ILLAHI; NADIF ATHALAH
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 01 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JANUARI-APRIL 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan mengoptimalkan penerapan Standard Operating Procedure (SOP) pada Front Office di D’Bamboo Kamp, sebuah penginapan glamping di Pulau Bintan. Dilatarbelakangi oleh kebutuhan untuk meningkatkan efisiensi operasional dan konsistensi pelayanan, penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa meskipun SOP telah dijadikan pedoman dasar, terdapat kendala signifikan seperti keterbatasan peralatan kerja dan sistem teknologi yang masih bersifat semi-manual, variasi konsistensi penerapan terutama pada karyawan baru, serta kurangnya panduan tertulis untuk menghadapi situasi darurat. Oleh karena itu, disarankan agar manajemen D’Bamboo Kamp melakukan evaluasi dan revisi berkala, meningkatkan integrasi teknologi, serta mengadakan pelatihan rutin guna memastikan penerapan SOP yang lebih efektif dan konsisten, sehingga efisiensi operasional dan kepuasan tamu dapat meningkat.
Peningkatan Kapasitas Pengelola Homestay dan Pondok Wisata Melalui Pemasaran Digital dan Strategi Branding di Bintan Hetty Yulianti Sihite; Indah Andesta; Firman Wahyu Illahi; Fitriana Baitanu; Nensi Lapotulo
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6796

Abstract

This community service program aims to enhance the capacity of homestay and guesthouse managers in Bintan Island, Riau Islands Province, in utilizing digital marketing and branding strategies to strengthen the competitiveness of community-based tourism enterprises. The program was conducted using participatory and applicative approaches through a two-day training held on 5–6 November 2025, involving 40 participants consisting of homestay managers, guesthouse operators, and local tourism practitioners. The training materials focused on three main topics: social media and Online Travel Agent (OTA) promotion, photo and video–based visual storytelling, and branding strategies for building business image and online reputation. Evaluation results indicate a significant improvement in participants’ knowledge and skills, with an average post-training score of 3.75 (categorized as good to very good). Participants were able to apply digital marketing techniques more effectively, produce engaging and authentic visual content, and manage their online image and reputation more professionally. The program also strengthened participants’ digital literacy and branding capabilities, while fostering a collaborative network among homestay managers for promoting community-based tourism in Bintan Island. Overall, this training contributes positively to enhancing the competitiveness of local homestays and supports the development of sustainable, technology-driven tourism in the region.
Co-Authors Fitriana Baitanu Hetty Yulianti Sihite Indah Andesta NADIF ATHALAH Nensi Lapotulo