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All Journal Jurnal Pengabdian kepada Masyarakat
Sholehah, Mir’atus
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Strategy For Using Social Media As A Means Of Marketing Mist Of Rainbow Waterfall Sahrullah, Ahmad; Sholehah, Mir’atus; Ar-Royyan Fahmiansyah, Muhammad Abyan; Bachrul Ulum, Muhammad; Hadiniyah, Nur; Dewi, Rosy Kusuma; Iksan, Sayid Zainul; Yusrianti, Yusrianti
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2024): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v3i1.1142

Abstract

Lumajang Regency, East Java, has significant natural tourism potential, including Kabut Pelangi Waterfall in Sidomulyo Village. However, this destination is not yet widely known. This study aims to enhance the visibility of Kabut Pelangi Waterfall through social media platforms such as YouTube, Instagram, Facebook, and TikTok. Using descriptive and qualitative methods along with the Asset Based Community Development (ABCD) approach, data were collected through observations, interviews, and content analysis of social media. The research findings indicate that social media is effective in promoting this destination, as evidenced by positive responses and increased public interest. With the right marketing strategy, Kabut Pelangi Waterfall can attract more visitors, support the local economy, and serve as an example for the development of other tourist attractions in Lumajang.
Co-Authors Ar-Royyan Fahmiansyah, Muhammad Abyan Bachrul Ulum, Muhammad Dewi, Rosy Kusuma Hadiniyah, Nur Iksan, Sayid Zainul Sahrullah, Ahmad Yusrianti, Yusrianti