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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Indonesia Sosial Teknologi Cerdika: Jurnal Ilmiah Indonesia
Paluseri, Andi Hendra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Benefits and Challenges of Solar Photovoltaic (PV) Business in Pertamina’s Gasoline Station: Focused on Energy Transition, Sustainability & Green Investment Paluseri, Andi Hendra; Kaihatu, Thomas S.; Christian, Timotius Febry
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.010

Abstract

Objectives: As the world shifts towards green energy solutions, PT Pertamina (Persero), Indonesia's state-owned energy company, is in a unique position to lead by integrating Solar Photovoltaic (PV) systems into its extensive network of gasoline stations. As per now, Pertamina has built Solar Photovoltaic (Solar PV) in 358 gasoline stations not only in Indonesia but also in East Timor. This research paper explores the benefits and challenges associated with the implementation of Solar PV. The study highlights key benefits in energy transition, sustainability & green investment. However, several challenges arise.Methodology: Descriptive and qualitative methods were used. The study focuses on Solar PV in gasoline station in Pertamina area. In-depth interviews and participant observations were used to collect data.Finding:  reveal a significant green energy production, reduction in carbon footprint, making it a sustainable energy business for Pertamina. Nonetheless, the challenges of high upfront costs, space limitations, and potential maintenance and operation challenges are also identified.Conclusion: Solar PV systems offer significant potential benefits for Pertamina’s gasoline stations, including green energy production, environmental sustainability, cost reduction, and enhanced energy security. Despite challenges related to high upfront costs, space limitations, and regulatory barriers, Pertamina’s leadership in renewable energy positions the company to overcome these obstacles and drive the adoption of solar PV technology across its gasoline station network. By investing in solar PV systems, Pertamina can play a critical role in advancing Indonesia’s renewable energy goals, reducing carbon emissions, and demonstrating its commitment to sustainability. Through strategic partnerships, policy advocacy, and scalable deployment models, Pertamina has the potential to become a leader in solar PV adoption at gasoline stations, contributing to a cleaner and more sustainable energy future for Indonesia.
Aggressive Low Carbon Innovation (ALCI): A Conceptual Framework for Sustainable Business Competitiveness Paluseri, Andi Hendra; S. Kaihatu, Thomas; Christian , Timotius Febry
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 2 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

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Abstract

The transition toward sustainability in business operations has become a critical driver for competitive advantage in the modern economy. This study explores the integration of Green Innovation Capability (GIC) and Strategic Aggressiveness (SA) to develop the Aggressive Low Carbon Innovation (ALCI), a conceptual framework designed to enhance sustainable business competitiveness. The study synthesizes literature insights and expert interviews using qualitative research methodology to construct a model that aligns organizational transformation, operational optimization, and system integration. The ALCI conceptual framework identifies key enablers such as technological adoption, supply chain optimization, leadership commitment, cultural shifts, and effective data management. These components are strategically linked to address challenges like cost of transition, resistance to change, and system integration complexities. The framework emphasizes aggressive, proactive strategies for implementing green initiatives, fostering collaboration across departments, and leveraging innovative technologies to optimize sustainability outcomes. The study contributes to sustainability literature by demonstrating how combining GIC and SA can facilitate organizational transformation and operational efficiency, enabling firms to achieve a green business model. This framework provides practical implications for managers and policymakers seeking to implement robust green strategies that align with corporate sustainability goals and enhance competitive positioning in the global marketplace. Further research is recommended to validate this model across diverse industries and geographic regions.
Mengukur Dampak Public Figure Communication Influence dalam Peningkatan Exposure Komunitas BUMN Hijau Paluseri, Andi Hendra; Mihardja, Eli Jamilah
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 6 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i6.2543

Abstract

Penelitian ini bertujuan untuk mengukur dampak public figure communication influence dalam meningkatkan exposure komunitas BUMN Hijau melalui analisis engagement di media sosial. Dengan menggunakan metode penelitian kuantitatif komparatif, penelitian ini membandingkan jumlah follower, like, comment, dan share sebelum dan sesudah keterlibatan public figure. Hasil penelitian menunjukkan adanya tren kenaikan yang signifikan dalam engagement setelah public figure terlibat. Hal ini menunjukkan bahwa public figure dapat menjadi katalisator dalam meningkatkan interaksi dan visibilitas komunitas di media sosial. Temuan ini berimplikasi pada strategi komunikasi digital yang lebih efektif dalam mendukung inisiatif keberlanjutan baik bagi komunitas maupun perusahaan.
Co-Authors Eli Jamilah Mihardja Febry, Timotius Thomas S. Kaihatu Thomas S. Kaihatu