Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research
Hermawan, Uwes
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Brand Image in Mediating the Relationship between Product Quality and Purchasing Decisions Hermawan, Uwes; Ramdansyah, Agus David; Damarwulan, Liza Mumtazah
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.332

Abstract

This study was conducted to determine the effect of brand image in mediating the relationship between product quality and purchasing decisions on Wardah products in Serang City. This study used 190 samples with accidental sampling method. The data used are primary data obtained from the results of questionnaires filled out by 190 wardah product customers in the city of Serang, and secondary data obtained from wardah sales data, published books and journals. The data analysis technique used is descriptive statistical analysis, inferential statistics which include validity and reliability tests. Data processing is done using the Smart PLS 3.0 analysis tool. The results showed that product quality has a positive and significant effect on purchase decisions. Product quality has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase decision. Brand image can mediate the relationship between the effect of product quality on purchase decision.
The Role of Brand Image in Mediating the Relationship between Product Quality and Purchasing Decisions Hermawan, Uwes; Ramdansyah, Agus David; Damarwulan, Liza Mumtazah
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.332

Abstract

This study was conducted to determine the effect of brand image in mediating the relationship between product quality and purchasing decisions on Wardah products in Serang City. This study used 190 samples with accidental sampling method. The data used are primary data obtained from the results of questionnaires filled out by 190 wardah product customers in the city of Serang, and secondary data obtained from wardah sales data, published books and journals. The data analysis technique used is descriptive statistical analysis, inferential statistics which include validity and reliability tests. Data processing is done using the Smart PLS 3.0 analysis tool. The results showed that product quality has a positive and significant effect on purchase decisions. Product quality has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase decision. Brand image can mediate the relationship between the effect of product quality on purchase decision.
Co-Authors Damarwulan, Liza Mumtazah Ramdansyah, Agus David