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All Journal JURNAL ECONOMIA Journal of Management and Administration Provision
Yulianto, Rusman
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Literature Review: Implementation of Extended Reality for Micro, Small, and Medium Enterprises in Indonesia Handayani, Wiwik; Sihananto, Andreas Nugroho; Yulianto, Rusman
Jurnal Economia Vol. 21 No. 1 (2025): February 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i1.71860

Abstract

AbstractExtended Reality (XR), encompassing Virtual Reality (VR) and Augmented Reality (AR), constitutes immersive computer-generated technologies. While predominantly implemented in larger enterprises, XR adoption in Micro, Small, and Medium Enterprises (MSMEs) is notably sparse. XR's projected significance in product marketing, such as Meta Company and industry experts, this paper investigates XR adoption in Indonesian MSMEs from 2020 to 2023. Our review identifies ten instances of XR implementation in MSMEs, primarily in early developmental stages with limited user experience. The application of the (TAM) underscores the importance of user-centric evaluations in the adoption process. The balance between affordability, technological readiness, and consumer appeal will be key factors influencing the future dynamics of XR adoption in the business sector. Theoretical implications suggest a potential shift in marketing dynamics for MSMEs, while practical implications underscore the need for enhanced XR integration strategies to unlock the technology's full potential in empowering smaller enterprises.
Analysis of Green Supply Chain Management Risk Mitigation in the Fiber Optic Service Provider Industry PT Era Bangun Telecomindo (PT EBTEL) East Java Regional Yulianto, Rusman; Handayani, Wiwik
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.599

Abstract

PT. Era Bangun Telecomindo Regional East Java (PT EBTEL JATIM) is a company dedicated to providing fiber optic cable network services starting from the installation of new networks, network repairs and network rejuvenation in East Java which experiences problems in waste management and the emergence of high project fines due to lack of knowledge of risk identification, risk mitigation and green supply chain management. The purpose of the research is to find out the risk mitigation analysis that occurs in implementing Green Supply Chain Management (GSCM). This study uses a quantitative descriptive approach with the House Of Risk (HOR) method to analyze the risks within the company's Supply Chain Operation Reference (SCOR) framework. Data collection through the interview and questionnaire process, and data processing uses formula functions in Microsoft Excel. The results of the study found that there is risk identification, risk assessment, and risk mitigation from the company's Green Supply Chain Management framework, which can reduce the cost of fines incurred by the company.
Co-Authors Andreas Nugroho Sihananto Wiwik Handayani