Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Management, Economic and Accounting
Sri Rindayani
Universitas Pembangunan Panca Budi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Seed Quality Analysis Against Seed Repurchase Decisions Through Customer Satisfaction On CV. Rizky Nazwa Niezha Sri Rindayani; Slamet Widodo; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of seed quality on seed repurchase decisions through customer satisfaction at CV. Rizky Nazwa Niezha. Seed quality is a key factor in determining customer satisfaction, which in turn can influence the decision to make a repeat purchase. The method used in this study is a survey with a quantitative approach, where data is collected through questionnaires distributed to customers of CV. Rizky Nazwa Niezha. The results of the analysis show that there is a significant positive relationship between seed quality and customer satisfaction. Customers who are satisfied with the quality of the seeds received tend to be more committed to making repeat purchases. In addition, customer satisfaction has been shown to act as a mediator between seed quality and repeat purchase decisions, indicating that improving seed quality can increase satisfaction and encourage repeat purchase decisions. This study provides recommendations for CV. Rizky Nazwa Niezha to continue to improve the quality of products and services in order to increase customer satisfaction and their loyalty. Thus, it is hoped that the company can maintain market share and increase business growth in the future.
Co-Authors Nurafrina Siregar Slamet Widodo