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All Journal JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) ProBisnis : Jurnal Manajemen Journal of International Conference Proceedings
Slamet Widodo
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MOLIVIA CAFE (Studi Kasus Pada Konsumen Molivia Cafe, Jalan H.M. Joni, Teladan Timur, Kota Medan) Slamet Widodo
JUMANT Vol 13 No 1 (2021): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

Penelitian ini tentang kepuasan konsumen Molivia Cafe. Fenomena yang terjadi dalam penelitian ini adalah ada penurunan penjualan ditahun 2019 yang disebabkan adanya keluhan dari konsumen yang merasa kualitas produk yang diberikan tidak sesuai atau masih biasa saja, ada beberapa fasilitas yang belum berfungsi sesuai dengan manfaatnya, dan konsumen juga masih mengeluhkan harga yang tidak sesuai dengan manfaat yang dirasakan. Penelitian ini bertujuan untuk mengetahui tentang pengaruh kualitas produk, kualitas pelayanan, dan harga terhadap kepuasan konsumen Molivia Cafe, dimana variabel idependen yaitu: Kualitas Produk (X1), Kualitas Pelayanan (X2), dan Harga (X3), variabel dependen yaitu: Kepuasan konsumen (Y). Populasi dalam penelitian ini adalah seluruh konsumen Molivia Cafe dengan sampel sebanyak 97 orang responden. Model analisis yang digunakan Regresi Linier Berganda yang diolah dengan menggunakan program aplikasi SPSS versi 20, data dikumpulkan dengan menggunakan kuisioner yang telah diisi oleh konsumen Molivia Cafe. analisis ini meliputi: Uji Validitas, Uji Reliabilitas, Analisis Regresi Linier Berganda, Uji Asumsi Klasik, Uji Hipotesis melalui Uji T dan Uji F serta Koefisien Determinasi (R2). Berdasarkan hasil penelitaian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh negatif dan signifikan secara statistik terhadap kepuasan konsumen, dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Koefisien Determinasi Adjusted R Square menunjukkan sebesar 45,3% variasi kepuasan konsumen dapat dijelaskan oleh ketiga variabel idepeden dan sisanya 54,7%, dipengaruhi oleh faktor variabel lain diluar model penelitian ini, misalnya lokasi, iklan dan lain-lain.
THE EFFECT OF SPIRIT AT WORK, ORGANIZATIONAL CULTURE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT THE PERCUT SEI TUAN CAMAT OFFICE Slamet Widodo
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to examine the effect of spirit at work, organizational culture, and work environment on the performance of civil servants at the Percut Sei Tuan Sub-district Office. The population in this study amounted to 30 employees with the entire population taken as research samples. Data collection was done by using the questionnaire method. The research data were analyzed quantitatively using multiple linear regression method with the help of SPSS 24.0 application. The results of the quantitative analysis show that the spirit at work, organizational culture, and work environment have a positive and significant effect on the performance of the Percut Sei Tuan Sub-District Office employees, either partially or simultaneously. Where partially the t-test shows that work enthusiasm has a tcount of 4.263 with a significance of 0.000, organizational culture has a t-count of 2.990 with a significance of 0.006, and the work environment has a t-count of 2.384 with a significance of 0.025 so that the most dominant variable affecting employee performance is the variable enthusiasm for work with the greatest count. Meanwhile, simultaneously with the F test shows that the resulting Fcount is 96.395 with a significant value of 0.000. The results of the determination test show that 90.8% of employee performance can be explained and obtained from the spirit, organizational culture, and work environment, while the rest is obtained from other factors. In which employee performance has a very strong relationship to the spirit, organizational culture, and work environment.
Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation Megasari Gusandra Saragih; Elfitra Desy Surya; Sri Rahayu; Harianto Harianto; Ramadhan Harahap; Slamet Widodo
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.655

Abstract

This research examines the influence of brand experience and brand satisfaction of brand loyalty with brand trust as intervening variable. The samples used in this study were 130 respondents who were Honda motorcycle customers in Medan city. Nonprobability sampling Technique by purposive sampling method is used as a sampling technique. The analysis method is Structural Equation Modeling (SEM) using the AMOS-20 (Analysis of Moment Structure) device. It was found that brand experience and brand Trust have significant effect on brand trust and brand loyalty. Brand Trust is a significant effect on brand loyalty. Brand Trust is a partial mediation the influence of brand experience and brand trust of brand loyalty.
Analysis of the Effect of Brand Equity, Brand Perception and Brand Loyalty on the Purchase Decision of Nevada Brand Clothes (Study Case: Matahari Department Store Medan) Slamet Widodo; Lambok Manurung
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.76

Abstract

The purpose of this study was to test and analyze whether brand equity, brand perception and brand loyalty influence the purchasing decisions of Nevada brand clothing. The type of research used in this research is associative (casual) research. The population in this study were 70 consumers who shop for Nevada brand clothing at Matahari Department Store Medan. The sampling technique used purposive sampling method with a total sample of 60 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the research hypothesis is multiple regression test. The results showed that the influence of brand equity, brand perception and brand loyalty had a positive and significant effect on purchasing decisions with Fcount of 12.32 while Ftable was 2.27 and significant 0.025 <0.05. The results of the regression analysis also obtained a coefficient of determination (R2) of 0.719 which can be called the coefficient of determination which in this case means that 71.9% of purchasing decisions can be obtained and explained by brand equity, brand perception and brand loyalty. While the remaining 100% - 71.9% = 28.1% is explained by other factors outside of variables such as brand awareness, price and others
ANALYSIS OF PRICE AND BRAND IMAGE ON PURCHASING DECISIONS WITH SERVICE AS AN INTERVENING VARIABLE (CASE STUDY OF DIGITAL ALLIANCE AT PT AGRES MEDAN TEKNOLOGI Dini Irhamna; Slamet Widodo; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4467

Abstract

This study aims to analyze the influence of price and brand image on purchasing decisions, with service quality as an intervening variable, for Digital Alliance products at PT Agres Medan Teknologi. The development of information and communication technology in the digital era has changed consumer behavior and company marketing patterns, especially in the computer hardware industry. Digital Alliance, known for its competitive prices and reliable product performance, faces challenges in maintaining and increasing consumer purchasing decisions. This study uses a quantitative method with a survey approach to 180 consumers. The results show that price and brand image have a positive and significant influence on purchasing decisions, both directly and through service quality, which functions as an intervening variable. Based on these findings, it is recommended that the company strengthen its pricing and brand image strategies and improve service quality to encourage consumer purchasing decisions. This study provides insights for PT Agres Medan Teknologi in designing more effective marketing strategies to increase customer satisfaction and loyalty.
THE EFFECT OF SERVICE QUALITY AND INNOVATION ON TAXPAYER SATISFACTION AND LOYALTY AT THE LUBUK PAKAM PRIMARY TAX SERVICE OFFICE Rahmat; Slamet Widodo; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4847

Abstract

Tax revenue is the main source of state revenue, which plays an important role in financing national development. One of the determining factors for optimizing tax revenue is the level of taxpayer compliance and loyalty. This study aims to analyze the effect of service quality and taxation innovation on taxpayer satisfaction and loyalty at the Lubuk Pakam Tax Office. The research method used is a quantitative approach with a sampling technique using the Slovin formula, resulting in 93 respondents from a total population of 1,265 taxpayers. Data processing was performed using Partial Least Square (PLS) with SmartPLS software. The results showed that service quality had a positive and significant effect on taxpayer satisfaction and loyalty, while innovation had a positive and significant effect on satisfaction but did not have a significant direct effect on loyalty. Taxpayer satisfaction was found to have a positive and significant effect on loyalty and to act as an intervening variable in the relationship between service quality and innovation on taxpayer loyalty. The R² values of 0.684 for satisfaction and 0.886 for loyalty indicate that the model has strong explanatory power. These findings indicate that improving service quality and developing digital tax service innovations can strengthen taxpayer satisfaction, which ultimately encourages loyalty and voluntary tax compliance. This study recommends improving the competence of tax officials, expanding digital innovations, and conducting periodic evaluations of service standards to strengthen taxpayer trust and loyalty.
ANALYSIS OF PROMOTION AND SERVICE QUALITY ON DECISIONS SAVING THROUGH CUSTOMER TRUST IN BANKS WEST JAVA MEDAN BRANCH OFFICE Etrie Septiani Lubis; Slamet Widodo; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.4969

Abstract

The increasingly fierce competition in the banking industry requires banks to optimize their promotional strategies and service quality to increase customer savings decisions, particularly by establishing trust. This study aims to analyze the effect of promotion and service quality on savings decisions with customer trust as a mediating variable at Bank Jawa Barat (BJB) Medan Branch. This study uses a quantitative approach with primary data obtained through a questionnaire distributed to 120 savings customers. Data analysis techniques used Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results show that promotion and service quality have a positive and significant effect on savings decisions. In addition, promotion and service quality are also proven to have a positive and significant effect on customer trust. Customer trust itself has a positive and significant effect on savings decisions. The results of the indirect effect test show that customer trust is able to mediate the effect of promotion and service quality on the decision to save. The coefficient of determination (R²) value shows that promotion and service quality are able to explain 48.7% of the variation in customer trust, while promotion, service quality, and customer trust together explain 57.4% of the variation in the decision to save. Based on these findings, it can be concluded that customer trust plays a strategic role in strengthening the influence of promotion and service quality on savings decisions. Therefore, Bank BJB Medan Branch Office is advised to continue improving the quality of informative and consistent promotions and improving service quality, particularly in terms of responsiveness and reliability, to build and maintain customer trust in the long term.
Co-Authors , Elfitra Desy Surya , Harianto Dini Irhamna Etrie Septiani Lubis Etty Harya Ningsi Husni Muharram Ritonga IRNA TRIANNUR LUBIS Lambok Manurung Muhammad Dharma Tuah Putra Nasution Rahmat Ramadhan Harahap Sri Rahayu