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All Journal JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik ProBisnis : Jurnal Manajemen Journal of International Conference Proceedings
Slamet Widodo
Universitas Pembangunan Panca Budi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MOLIVIA CAFE (Studi Kasus Pada Konsumen Molivia Cafe, Jalan H.M. Joni, Teladan Timur, Kota Medan) Slamet Widodo
JUMANT Vol 13 No 1 (2021): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

Penelitian ini tentang kepuasan konsumen Molivia Cafe. Fenomena yang terjadi dalam penelitian ini adalah ada penurunan penjualan ditahun 2019 yang disebabkan adanya keluhan dari konsumen yang merasa kualitas produk yang diberikan tidak sesuai atau masih biasa saja, ada beberapa fasilitas yang belum berfungsi sesuai dengan manfaatnya, dan konsumen juga masih mengeluhkan harga yang tidak sesuai dengan manfaat yang dirasakan. Penelitian ini bertujuan untuk mengetahui tentang pengaruh kualitas produk, kualitas pelayanan, dan harga terhadap kepuasan konsumen Molivia Cafe, dimana variabel idependen yaitu: Kualitas Produk (X1), Kualitas Pelayanan (X2), dan Harga (X3), variabel dependen yaitu: Kepuasan konsumen (Y). Populasi dalam penelitian ini adalah seluruh konsumen Molivia Cafe dengan sampel sebanyak 97 orang responden. Model analisis yang digunakan Regresi Linier Berganda yang diolah dengan menggunakan program aplikasi SPSS versi 20, data dikumpulkan dengan menggunakan kuisioner yang telah diisi oleh konsumen Molivia Cafe. analisis ini meliputi: Uji Validitas, Uji Reliabilitas, Analisis Regresi Linier Berganda, Uji Asumsi Klasik, Uji Hipotesis melalui Uji T dan Uji F serta Koefisien Determinasi (R2). Berdasarkan hasil penelitaian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh negatif dan signifikan secara statistik terhadap kepuasan konsumen, dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Koefisien Determinasi Adjusted R Square menunjukkan sebesar 45,3% variasi kepuasan konsumen dapat dijelaskan oleh ketiga variabel idepeden dan sisanya 54,7%, dipengaruhi oleh faktor variabel lain diluar model penelitian ini, misalnya lokasi, iklan dan lain-lain.
THE EFFECT OF SPIRIT AT WORK, ORGANIZATIONAL CULTURE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT THE PERCUT SEI TUAN CAMAT OFFICE Slamet Widodo
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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This study aims to examine the effect of spirit at work, organizational culture, and work environment on the performance of civil servants at the Percut Sei Tuan Sub-district Office. The population in this study amounted to 30 employees with the entire population taken as research samples. Data collection was done by using the questionnaire method. The research data were analyzed quantitatively using multiple linear regression method with the help of SPSS 24.0 application. The results of the quantitative analysis show that the spirit at work, organizational culture, and work environment have a positive and significant effect on the performance of the Percut Sei Tuan Sub-District Office employees, either partially or simultaneously. Where partially the t-test shows that work enthusiasm has a tcount of 4.263 with a significance of 0.000, organizational culture has a t-count of 2.990 with a significance of 0.006, and the work environment has a t-count of 2.384 with a significance of 0.025 so that the most dominant variable affecting employee performance is the variable enthusiasm for work with the greatest count. Meanwhile, simultaneously with the F test shows that the resulting Fcount is 96.395 with a significant value of 0.000. The results of the determination test show that 90.8% of employee performance can be explained and obtained from the spirit, organizational culture, and work environment, while the rest is obtained from other factors. In which employee performance has a very strong relationship to the spirit, organizational culture, and work environment.
Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation Megasari Gusandra Saragih; Elfitra Desy Surya; Sri Rahayu; Harianto Harianto; Ramadhan Harahap; Slamet Widodo
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.655

Abstract

This research examines the influence of brand experience and brand satisfaction of brand loyalty with brand trust as intervening variable. The samples used in this study were 130 respondents who were Honda motorcycle customers in Medan city. Nonprobability sampling Technique by purposive sampling method is used as a sampling technique. The analysis method is Structural Equation Modeling (SEM) using the AMOS-20 (Analysis of Moment Structure) device. It was found that brand experience and brand Trust have significant effect on brand trust and brand loyalty. Brand Trust is a significant effect on brand loyalty. Brand Trust is a partial mediation the influence of brand experience and brand trust of brand loyalty.
Analysis of the Effect of Brand Equity, Brand Perception and Brand Loyalty on the Purchase Decision of Nevada Brand Clothes (Study Case: Matahari Department Store Medan) Slamet Widodo; Lambok Manurung
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.76

Abstract

The purpose of this study was to test and analyze whether brand equity, brand perception and brand loyalty influence the purchasing decisions of Nevada brand clothing. The type of research used in this research is associative (casual) research. The population in this study were 70 consumers who shop for Nevada brand clothing at Matahari Department Store Medan. The sampling technique used purposive sampling method with a total sample of 60 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the research hypothesis is multiple regression test. The results showed that the influence of brand equity, brand perception and brand loyalty had a positive and significant effect on purchasing decisions with Fcount of 12.32 while Ftable was 2.27 and significant 0.025 <0.05. The results of the regression analysis also obtained a coefficient of determination (R2) of 0.719 which can be called the coefficient of determination which in this case means that 71.9% of purchasing decisions can be obtained and explained by brand equity, brand perception and brand loyalty. While the remaining 100% - 71.9% = 28.1% is explained by other factors outside of variables such as brand awareness, price and others
Co-Authors , Elfitra Desy Surya , Harianto Etty Harya Ningsi IRNA TRIANNUR LUBIS Lambok Manurung Ramadhan Harahap Sri Rahayu