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All Journal Journal Online Manajemen ELPEI (JOMEL)
Bangaran, Yoel Limbu
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Decision Sciences, Operations Research & Management

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Pengaruh Knowledge Management, Digital Marketing, Dan Inovasi Terhadap Kinerja Usaha Kecil Di Kota Makassar Rukaiyah, St; Laan, Rahmat; Bangaran, Yoel Limbu
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.377

Abstract

This research aims to investigate whether there is a positive influence of knowledge management, digital marketing, and innovation on the performance of small businesses in the city of Makassar. In this study, a quantitative approach is used, and the sampling method employed is the Slovin formula with the criteria of small business operators in the city of Makassar. The data collection technique is by distributing questionnaires directly and in the form of a Google Form. There are 88 respondents who are the sample in this study. This research uses descriptive statistical analysis testing with the SPSS version 26 application. The results of this study indicate that knowledge management has a significant impact on the performance of small businesses in the city of Makassar, digital marketing has a significant impact on the performance of small businesses in the city of Makassar, and innovation has a significant impact on the performance of small businesses in the city of Makassar.
Co-Authors Laan, Rahmat St. Rukaiyah