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INSTAGRAM SEBAGAI MEDIA PROMOSI DALAM MENINGKATKAN PENGEMBANGAN BISNIS SEBAGAI MUA OLEH NANATH NADIA Mia Tania
Jurnal Komunikasi Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

The use of digital-based media currently influences any aspects, including lifestyle, business, communication and the use of information media. Media social one popular of digital media used by public, one of the social media that is widely used is Instagram. In the business program, Instagram is currently one of media sosial used by Nanath Nadia as Make Up Artist (MUA). The aim of this research is to determine the role of Instagram as a promotional to increase the number of service users at Nanath Nadia MUA. The sampling technique used was purposive sampling. This research method uses descriptive research with a qualitative approach. Data collection was carried out through interviews and documentation. The informants in this research are business owners and influencers. The data analysis techniques use data reduction, data presentation and drawing conclusions. The results of this research show that Nanath Nadia MUA has used Instagram as a promotional media. The results of this research show that there are four factors that determine Nanath Nadia MUA choosing Instagram, such as media for relations, publicity, promotion, market research. Nanath Nadia MUA's promotional activities by Instagram such as use any fiture, instastories, ads, reels, live feeds, quizzes and polls. The implication of Instagram for Nanath Nadia MUA is that it can provide an increase in both the quality and quantity of users of its makeup services.
SOSIALISASI PENGARUH ”GADGET” PADA ANAK USIA DINI DI TK AL-MUNAWWARAH KOTA BANDUNG Mia Tania; Enung Nurhayati; Nazmi Abdurahman; Deli Luthfi Rahman
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 1 (2024): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This article aims to both investigate and discuss how socialization process of the influence of gadget gives impact to the growth of pre-school children. It is viewed from two prespectives of knowledge, namely digital business and communication studies, which are applied on parents in pre-school institution. Massive development of information technology and internet has indirectly forced future-generation to be able to be adaptive and responsive on technology. The way of gadget works has impacted to how people react on fulfilling their own daily needs, including managing things on children’s learning and playing activities. The use of gadget should be under the supervision and guidance of parents, to prevent the children be influenced by negative and deviant things. Therefore, a role of parents is required to overcome this problem effectively. This prevention can also limit children’s access to gadgets, select appropriate applications (age-friendly), choose educational contents (shows or games) for their children, and provide assistance when children access something through their gadgets.