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All Journal Journal of Management Practices, Humanities and Social Sciences
Madiha Hamid
University of Central Punjab, Lahore, Pakistan
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Contribution of Technical and Vocational Education in Human Resource Development of Urban Areas: A Case of Islamabad City Dr. Wajiha Kanwal; Dr. Cedric Aimal Edwin; Dr. Abid Ahmad; Madiha Hamid
Journal of Management Practices, Humanities and Social Sciences Vol. 5 No. 5: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-5.5.4

Abstract

Education is a basic human right and is considered a key tool for national development. Pakistani society follows the universal pattern of differentiated general education and technical education. One hundred and twenty respondents were selected through a convenient sampling technique and were interviewed by a well-structured research tool (questionnaire). Ten respondents were pretested to check and examine the workability of the questionnaire. Collected data was analyzed through appropriate statistical techniques by using SPSS software, and recommendations were made for the improvement of technical and vocational education regarding human resources. The study found that the majority of the respondents belonged to those skilled persons who were agreed with private organizations taking an interest in conducting vocational training courses. During conducting data, it was also observed that the majority of respondents were agreed that their institutes are providing skills according to international standards. Near to half of the respondents were found a tendency toward getting technical-vocational education in our country with a high ratio. The findings of this study will contribute more in the literature in the area of education in human resource management and will also open a new avenue for practitioners as well as for researchers.
Online Brand Attachment, Experience, and Sales Promotion Leads to Purchase Intention: Moderating Role of Online Brand Trust Saqib Mehmood; Madiha Hamid
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 1: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.1.5

Abstract

This research examines the impact of online brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. The study provides insights for online retail store managers to focus on improving the online experience for their customers to promote online brand trust and online repurchase intentions. This quantitative research, conducted as a cross-sectional study, investigates the dynamics of online consumer behaviour within the context of the Daraz online website in Pakistan. The study encompasses 530 participants who actively engage as shoppers on the platform. Utilizing a survey-based approach, the research explores the interplay between online brand attachment, online brand experience, purchase intention, the moderating role of online brand trust, and the mediating role of sale promotion. Employing the Smart PLS method for data analysis, the study contributes to the evolution of attachment theory within the digital marketing landscape. The background of the research centres on the unique online shopping environment provided by Daraz, a prominent online marketplace in Pakistan. The findings offer valuable insights for marketers seeking to enhance brand management strategies and optimize the online shopping experience to drive consumer attachment and purchase intentions in the competitive E-commerce landscape.
Co-Authors Dr. Abid Ahmad Dr. Cedric Aimal Edwin Dr. Wajiha Kanwal Saqib Mehmood