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Mardiah Gani
Universitas Muhammadiyah Sorong
Control & Systems Engineering Decision Sciences, Operations Research & Management Energy Engineering Industrial & Manufacturing Engineering

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ANALISIS NILAI ERGONOMIS DAN ESTETIKA PADA PERANCANGAN NOKEN PAPUA Federika Mandacan; Sanny Hahury; Masniar Masniar; Mardiah Gani; Siti Nur Kayatun
Industrial Engineering Journal – System Vol 2 No 01 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i01.3002

Abstract

Seeing the development and fashion needs of the people in the city of Manokwari, especially for the indigenous Arfak people, researchers tried to meet this community's needs by designing noken with motifs and colors from the traditional arrangements of the native Arfak people. Visual analysis will be used in conducting the evaluation. The examination is carried out directly based on an assessment of the product produced by providing a specific explanation regarding the ergonomic and aesthetic elements inherent in the product. No particular standards are used in the analysis because this research analyzes products that do not have standard measures in their processing or use. Meanwhile, to determine the level of public satisfaction with the noken designed by researchers, a questionnaire was used for several people who were used as samples for decision-making. The sample size was determined using the Slovin formula, then the questionnaire was analyzed using Microsoft Excel. Based on the discussion results, designing an ergonomic Papuan noken was carried out by paying attention to several influencing factors: security, comfort and flexibility. In contrast, creating an aesthetic Papuan noken was carried out by paying attention to several influencing factors, namely artistic, cultural, and religious values. The level of public satisfaction with the new Papuan noken design by researchers reached 76%, 78% from the ergonomic side and 75% from the aesthetic side.
Analisis Perencanaan Strategi Pemasaran Pada Teh 2M Dian Sari; Masniar Masniar; Irman Amri; Mardiah Gani; Sanny Hahury
Industrial Engineering Journal – System Vol 2 No 01 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i01.3082

Abstract

Marketing strategy is a management structured to accelerate solving marketingproblems and making strategic decisions. Marketing strategy has an important role inachieving business success, therefore the marketing sector plays a major role in realizingstrategic marketing plans to increase product sales. This can be done, if the company wants tomaintain and increase sales of the products or services they produce. By implementing anaccurate marketing strategy through the use of opportunities to increase sales, the company'sposition in the market can be improved or maintained. CV. Harum Manis is the only factorythat produces packaged tea drinks in West Papua. This local product from Sorong is actuallyless popular when compared to packaged tea from outside the Sorong area. The researchmethod used is SWOT analysis. The Internal Condition on the Strength Factor is worth 2.00and the Weakness Factor is worth 1.90, while the External Condition on the OpportunityFactor is 2.19, while the Threat Factor is 1.60. The results of the SWOT analysis show thatCV HARUM MANIS is in the Quadrant I WO (Weakness – Opportunity) position. Judgingfrom the position of the company is in Quadrant I where Quadrant I is a very profitablesituation. Where companies in this quadrant have opportunities and strengths so they can takeadvantage of existing opportunities.
Co-Authors Amri, Irman Dian Sari Federika Mandacan Kayatun, Siti Nur Masniar Masniar Sanny Hahury, Sanny