<![CDATA[Kabupaten Tulungagung, yang terletak di pesisir selatan Jawa Timur, merupakan salah satu daerah penghasil ikan yang potensial, khususnya dari hasil tangkapan laut dan budidaya. Meskipun potensi perikanan di Tulungagung sangat besar, tantangan yang dihadapi oleh kelompok pengolah ikan di daerah ini masih cukup kompleks salah satunya pada proses pemasaran ikan seperti yang dialami oleh Kelompok Pengolah dan Pemasar Ikan ‘Iwak Sumber Rejeki’. Upaya mengatasi permasalahan yang terjadi maka dilakukan Penelitian pengabdian masyarakat menggunakan metode pemberdayaan partisipatif dengan pendekatan observasi, diskusi, pelatihan, dan evaluasi. Dengan hasil melalui paket pengolah abon ikan dan pemasaran berbasis digital telah memberikan dampak signifikan berupa peningkatan kapasitas,waktu,dan tenaga sebesar 60 % dari produksi semula dalamsehingga meningkatkan efisiensi produksi dan efektivitas pemasaran sealigus memberikan kontribusi positif terhadap ekonomi lokal di Tulungagung, sejalan dengan tujuan pemberdayaan komunitas dan pengembangan UMKM. Empowerment of the Sumber Rejeki Tulungagung Iwak Processing and Marketing Group through Fish Shredded Processing Packages and Digital-Based Marketing Tulungagung Regency, located on the southern coast of East Java, is one of the potential fish-producing areas, especially from marine capture and aquaculture. Although the potential of fisheries in Tulungagung is very large, the challenges faced by fish processing groups in this area are still quite complex, one of which is the fish marketing process as experienced by the 'Iwak Sumber Rejeki' Fish Processing and Marketing Group. In an effort to overcome the problems that occur, community service research is carried out using participatory empowerment methods with observation, discussion, training, and evaluation approaches. With the results, the shredded fish processing package and digital-based marketing have had a significant impact in the form of an increase in capacity, time, and energy by 60% from the original production in order to increase production efficiency and marketing effectiveness while making a positive contribution to the local economy in Tulungagung, in line with the objectives of community empowerment and MSME development.]]>
