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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Journal of Entrepreneurial Economics
Wijayanti, Bela Tri
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Economics, Econometrics & Finance Social Sciences Other

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Impact of digital knowledge on the adoption of digital marketing in the ron sejahtera women's farmer group, Cemani Suryadi, Didik; Suprihatin, Dewi Nawang; Seto, Rehino Yanu; Pranata, Muhammad Fariz Yoga; Hantari, Dimar; Rizky, Anditya Gilang; Addilah, Aulia; Wijayanti, Bela Tri; Hidayati, Febry Nur
Journal of Entrepreneurial Economics Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i2.2024.1719

Abstract

Background: Ron Sejahtera Women Farmers Group (KWT) is an activity in the smallest sphere of society that has fresh and processed agricultural products. These products are difficult to market using traditional methods, so the potential for using digital marketing is wide open. The adoption of digital marketing is important in order to be able to develop broader marketing. The adoption of digital marketing as a form of digital technology development is influenced by knowledge, perceptions of digital marketing, and daily consumer behavior. Methods: This research is an experimental research with 30 respondents located at KWT Ron Sejahtera in Cemani Village. The analysis method uses logit regression to determine the factors that influence the adoption of digital marketing and the t-test to assess the effectiveness of socialization as a form of knowledge addition about the adoption of digital marketing. Finding: The results show that knowledge has an important role in adopting digital marketing with socialization. Socialization significantly increases the knowledge of KWT Ron Sejahtera members. Other factors that influence the adoption of digital marketing in KWT Ron Sejahtera are knowledge about digital marketing, perception towards digital marketing, and participation as a member of KWT Ron Sejahtera. Conclusion: Increasing knowledge through socialization is important to be initiated by the government, private sector, and other stakeholders.
Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo Pradana, Anditya Gilang Rizky; Pranata, Muhammad Fariz Yoga; Wijayanti, Bela Tri; Nurhidayati, Febry; Adillah, Aulia; Suprihatin, Dewi Nawang; Suryadi, Didik; Hantari, Dimar; Seto, Rehino Yanu
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i1.11879

Abstract

Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural cultivation techniques, and distribution of seeds to the community. The program also introduces the concept of agrotourism to boost income through harvests and educational tours. The results show an increased understanding of sustainable cultivation techniques. To ensure the program's sustainability, further training, infrastructure development, and routine monitoring are required, along with collaboration between the village government, universities, and BUMDes to establish Cemani Village as a model of agrotourism destination.
Co-Authors Addilah, Aulia Adillah, Aulia Didi Suryadi Hantari, Dimar Hidayati, Febry Nur Nurhidayati, Febry Pradana, Anditya Gilang Rizky Pranata, Muhammad Fariz Yoga Rizky, Anditya Gilang Seto, Rehino Yanu Suprihatin, Dewi Nawang