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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Kridatama Sains dan Teknologi Agrifarm Journal of Entrepreneurial Economics
Suprihatin, Dewi Nawang
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Impact of digital knowledge on the adoption of digital marketing in the ron sejahtera women's farmer group, Cemani Suryadi, Didik; Suprihatin, Dewi Nawang; Seto, Rehino Yanu; Pranata, Muhammad Fariz Yoga; Hantari, Dimar; Rizky, Anditya Gilang; Addilah, Aulia; Wijayanti, Bela Tri; Hidayati, Febry Nur
Journal of Entrepreneurial Economics Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i2.2024.1719

Abstract

Background: Ron Sejahtera Women Farmers Group (KWT) is an activity in the smallest sphere of society that has fresh and processed agricultural products. These products are difficult to market using traditional methods, so the potential for using digital marketing is wide open. The adoption of digital marketing is important in order to be able to develop broader marketing. The adoption of digital marketing as a form of digital technology development is influenced by knowledge, perceptions of digital marketing, and daily consumer behavior. Methods: This research is an experimental research with 30 respondents located at KWT Ron Sejahtera in Cemani Village. The analysis method uses logit regression to determine the factors that influence the adoption of digital marketing and the t-test to assess the effectiveness of socialization as a form of knowledge addition about the adoption of digital marketing. Finding: The results show that knowledge has an important role in adopting digital marketing with socialization. Socialization significantly increases the knowledge of KWT Ron Sejahtera members. Other factors that influence the adoption of digital marketing in KWT Ron Sejahtera are knowledge about digital marketing, perception towards digital marketing, and participation as a member of KWT Ron Sejahtera. Conclusion: Increasing knowledge through socialization is important to be initiated by the government, private sector, and other stakeholders.
Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo Pradana, Anditya Gilang Rizky; Pranata, Muhammad Fariz Yoga; Wijayanti, Bela Tri; Nurhidayati, Febry; Adillah, Aulia; Suprihatin, Dewi Nawang; Suryadi, Didik; Hantari, Dimar; Seto, Rehino Yanu
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i1.11879

Abstract

Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural cultivation techniques, and distribution of seeds to the community. The program also introduces the concept of agrotourism to boost income through harvests and educational tours. The results show an increased understanding of sustainable cultivation techniques. To ensure the program's sustainability, further training, infrastructure development, and routine monitoring are required, along with collaboration between the village government, universities, and BUMDes to establish Cemani Village as a model of agrotourism destination.
Growth Enhancement for Increasing Papaya Production with Mycorrhizal and Manure Applications in Dry Land Conditions: Daya Dukung Pertumbuhan terhadap Peningkatan Produksi Pepaya dengan Aplikasi Mikoriza dan Pupuk Kandang di Lahan Kering Anditya Gilang Rizky Pradana; Suhita, Cahyaningtyas Putri; Desy Setyaningrum; Suprihatin, Dewi Nawang; Didik Suryadi; Dimar Hantari; Edi Paryanto; Febry Nurhidayati; Hardian Ningsih; Zainal Arifin
Agrifarm : Jurnal Ilmu Pertanian Vol 14 No 1 (2025): Agrifarm Juli
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v14i1.3702

Abstract

Papaya is a horticultural commodity with many benefits and high economic value for the people of Indonesia. California papaya is a favorite variety in Indonesia due to its various advantages. Effective and agroecological cultivation techniques are needed to increase production. This study aims to determine the optimal dosage of mycorrhizae and manure in increasing papaya plant growth. This study was conducted in the dry land of Tawengan Village, Sambi District, Boyolali Regency, at 180 m above sea level. The research used a factorial Complete Randomized Block Design (CRBD) with 3 blocks as replications. The first factor was mycorrhizae with 3 levels: 0 g/plant, 75 g/plant, and 150 g/plant. The second factor was manure with 4 levels of application doses: 0 kg/plant, 3 kg/plant, 6 kg/plant, and 10 kg/plant. The results showed that the application of mycorrhizae and manure can improve the characteristics of plant height, stem diameter, and crown width. The mycorrhizal application dose of 150 g/plant and the application of 5.7 kg/plant of manure is the optimal dose to increase papaya growth, which will support increased production.
Analisis Kelayakan Usaha Tani Cabai Merah Besar (Capsicum annuum L.) di Kabupaten Karanganyar, Jawa Tengah Suryadi, Didik; Suprihatin, Dewi Nawang; P, Anditya Gilang Rizky; Suhita, Cahyaningtyas Putri; Setyaningrum, Desy; Hantari, Dimar; Paryanto, Edi; Nurhidayati, Febry; Arifin, Zainal; Ningsih, Hardian
Jurnal Kridatama Sains dan Teknologi Vol 7 No 02 (2025): Jurnal Kridatama Sains dan Teknologi
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/kst.v7i02.1852

Abstract

Chili has high economic value and is one of the commodities that determine inflation in Indonesia. Chili farming faces various challenges, such as dependence on production inputs and high climate risks. This study aims to analyze the cost structure, revenue, and profit of the chili farming, as well as evaluate the feasibility of chili farming in Karanganyar Regency. The study used 100 primary data obtained through structured interviews with chili farmers using questionnaires. Farming business analysis was conducted to explain the cost structure, income and profits of large red chili farming businesses. The feasibility of chili farming is analyzed using profit, R/C ratio, ROI, and BEP as indicators. The results of the analysis show that chili farming in Karanganyar Regency requires costs of Rp 50,838,529/ha for one planting season. The largest proportion of costs is labor expenses, which reach Rp 16,735,396/ha, or 32.92% of the total costs. With a productivity of 5,132 kg/ha, the chili farming can provide an income of Rp 161,782,703/ha and generate profits of Rp 111,083,320/ha. When converted based on the actual land area and planting period, the profit from chili farming is Rp 5,571,921/month; this value is higher than the regency minimum wedge value (UMK) of Karanganyar Regency. The business feasibility evaluation shows an R/C ratio of 3.19, an ROI of 219%, a BEP unit of 1,613 kg, and a BEP price of Rp 9,907/kg. These findings indicate that chili farming in Karanganyar Regency is feasible to run
Co-Authors Addilah, Aulia Adillah, Aulia Desy Setyaningrum Didi Suryadi Didik Suryadi Edi Paryanto Febry Nurhidayati Hantari, Dimar Hardian Ningsih Hardian Ningsih, Hardian Hidayati, Febry Nur Nurhidayati, Febry P, Anditya Gilang Rizky Paryanto, Edi Pradana, Anditya Gilang Rizky Pranata, Muhammad Fariz Yoga Rizky, Anditya Gilang Seto, Rehino Yanu Setyaningrum, Desy Suhita, Cahyaningtyas Putri Wijayanti, Bela Tri Zainal Arifin Zainal Arifin