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All Journal Sinergi International Journal of Management and Business
Johnson Sinaga
Unknown Affiliation
Economics, Econometrics & Finance

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Emotional Connection, Social Interaction, and Content Performance Quality in Building Fan Loyalty on Indonesian Indie Music Streaming Platforms Sarifiyono, aggi Panigoro; Purnama, Susan; Anang Bambang Pujianto; Johnson Sinaga; Ade Sintia Hendrian
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.411

Abstract

The rapid evolution of digital technologies has reshaped the global music industry, particularly through streaming platforms. This research examines the optimization of fan loyalty within Indonesia’s indie music scene on platforms like Spotify and YouTube Music by analyzing the influence of emotional connection, social interaction, and content performance quality. Using a descriptive-verifiable research design and Structural Equation Modeling (SEM) with 300 streaming platform users, the study finds that these factors significantly impact satisfaction, engagement, and perceived value, ultimately driving fan loyalty. Satisfaction acts as a critical mediator, reinforcing its role in loyalty formation. The findings offer strategic insights for indie artists and streaming platforms, emphasizing the importance of personalized content, community-driven features, and high-quality production in fostering deeper fan engagement and ensuring long-term sustainability in the digital music industry.
Co-Authors Ade Sintia Hendrian Aggi Panigoro Sarifiyono Anang Bambang Pujianto Purnama, Susan