Garuda - Garba Rujukan Digital

POTENSI DARK TOURISM DALAM PENERAPAN DESTINATION PERSONALITY DI BANDUNG MEDICAL CENTER Panigoro, Aggi
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 7, No 2 (2016): Jurnal Ilmu Manajemen dan Bisnis. September 2016
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v7i2.12779

Keberagaman aktivitas yang dilakukan di objek dark tourism Â di Bandung Medical Center sangat beragam. Destination personalityÂ Bandung Medical Center sebagai dimensi dari ShopisticationÂ dilihat dari Priositas yang ditawarkan objek dark tourism Â di Bandung Medical Center kurang dilihat sisi keamanan dan tempat yang tidak memadai untuk level Shopistication. Daya tarik Bandung Medical Center sebagai destinasi wisata berpetualang ghost dan dark tourism.sangat menarik. Bandung Medical Center memliki potensi dark tourism merupakan daya tarik wisata bagi Bandung. Tetapi unsur dari dark tourismnya sedikit karena harus terdapat unsur sejarah, kematian, politik , pembantaian yang ditonjolkan dari Bandung Medical Center hanya unsur mistis dilihat dari spectrum dark tourism mulai dari kriteria tujuan sampai goal yang didapat dari dark tourism BMC.

Analisis E-lifestyle dan E-Word Of Mouth terhadap Repurchase Intention Secara Online (Survei pada pelanggan produk fashion online Berrybenka di Fan Page Instagram) Panigoro, Aggi; Rahayu, Agus; Gaffar, Vanessa
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 9, No 1 (2018): Jurnal Ilmu Manajemen dan Bisnis. Maret 2018
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v9i1.12978

Fenomena dalam perbelanjaan online membuat para pelaku bisnis memilih sektor e-commerce dan strartup semakin tumbuh di pasaran Indonesia menjadikan peluang bagi para pelaku bisnis untuk menjual produk fashion mereka salah satunya pembuatan e-commerce. Di era digital ini pelanggan lebih mengutamakan kepraktisan dinaungi oleh teknologi tinggi. Tujuan penelitian ini adalah mengukur gambaran dan pengaruh dari E-lifestyle dan E-Word of mouth terhadap repurchase intention secara online survei pada pelanggan produk online di Berybenka. Peneliti ini menggunakan metode deskriptif dan verifikatif, dimana SEM (Structural equation Modeling) digunakan untuk menganalisis data secara statistika. Unit analisis penelitian adalah pelanggan yang telah berbelanja online fashion di Berrybenka sebanyak 200 responden di fanpage instagram. Hasil penelitian menunjukan repurchase intention akan berpengaruh baik apabila dilihat dari karakteristik E-lifestyle dan pembelian ditinjau dari E-Word of mouth. Hasil penelitian secara keseluruhan menunjukan bahwa terdapat pengaruh yang signifikan dari E-lifestyle dan E-Word of mouth terhadap repurchase intention.Â

Penerapan Green Marketing dan Inovasi Produk untuk Meningkatkan Minat Beli Konsumen Sepatu Eco-Friendly Pijakbumi Gilang Hendriawan; Aggi Panigoro Sarifiyono; Bob Foster
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2446

Tujuan penelitian ini untuk mengetahui dan menganalisis Green Marketing dan Inovasi Produk meningkatkan Minat Beli konsumen produk sepatu eco-friendly Pijakbumi (studi pada followers Instagram Pijakbumi). Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah followers Instagram Pijakbumi yang berjumlah 86.600 responden dengan menggunakan Teknik nonprobability sampling, sampel purposive, sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Berdasakan hasil dari uji t diperoleh bahwa Green Marketing berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 3,347 > t-tabel 1,985, Inovasi Produk berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 7,286 > t-tabel 1,985. Dan berdasarkan hasil uji F bahwa Green Marketing dan Inovasi Produk berpengaruh secara simultan terhadap Minat Beli karena F-hitung 102,076 > F-tabel 3,09.

The Role of Perceived Ease of Use and Customer Engagement In Influencing Behavioural Intention to Use Traveloka Paylater Evelyne Austine Sugandi; Sabilla Saberina; Aggi Panigoro Sarifiyono
International Journal of Business, Economics, and Social Development Vol 4, No 1 (2023)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v4i1.367

The objective of this study were to find out the role of perceived ease of use and customer engagement in influencing behavioural intention to use Traveloka Paylater. Based on the increasing number of paylater services users in Indonesia, as well as the lack of behavioural intention to use Traveloka Paylater as the service from Traveloka, which incidentally is the number one online travel and lifestyle superapp in Indonesia. In this study, data were collected through the online questionnaire distribution to the respondents. The population in this study were users of Traveloka as seen from the number of users who gave ratings on PlayStore. The number of sampels taken based on calculations using Isaac and Michael formulas with a total sample are 271 (two hundred seventy one) respondents. The research method that used in this study is an associative quantitative method with a descriptive and verification approach. The result of the questionnaire distribution were analyzed by multiple regression analysis, coefficient of determination, t-test and F-test. The result of this study showed that: (1) perceived ease of use has a partial influence on behavioural intention to use Traveloka Paylate by 0,536 or 53%r. (2) customer engagement has a partial influence on behavioural intention to use Traveloka Paylater by 0,573 or 57,3%. (3) perceived ease of use and customer engagement has a stimultaneous on behavioural intention to use Traveloka Paylater by 0,680 or 68%.

Konten Social Media Marketing dan Tourist Attractions melalui Minat Berkunjung akan Meningkatkan Keputusan Kunjungan Wisatawan pada UMKM di Kawasan Wisata Jawa Barat Aggi Panigoro Sarifiyono; Berry Lesmana
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1193

Since the Covid-19 pandemic hit the tourism sector, the number of visits has decreased, especially for MSMEs selling at tourist sites. In West Java, the decline in MSMEs selling at tourist sites has decreased as seen from the data from the Central Statistics Agency. This research is how the description and influence of Content Social Media Marketing, Visitor Attractiveness Tourist through visiting interest Visiting Decisions on MSMEs in the West Java Tourism area. The sampling technique uses Cluster Sampling which in sampling as many as 384 respondents, becomes a clump or area, namely Tourist Attractions in West Java. The results of this study indicate that tourist attraction and social media marketing are able to encourage interest and decisions to visit local tourists in the West Java area. As a limitation, this research only focuses on local tourists in several areas in West Java. The dimensions of the tourist attractions variable focus on several attractions in West Java.

Meningkatkan Brand Awareness UMKM Di Wilayah Kecamatan Bojongloa Kidul Bandung Melalui Social Media Ads Menggunakan Video Promosi Nichi Hana Karlina; Budiman Budiman; Aggi Panigoro
Jurnal Bhakti Karya dan Inovatif Vol 3 No 2 (2023): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v3i2.735

Pengembangan sektor UMKM sangat penting dalam meningkatkan perekonomian, terutama di negara-negara berkembang. UMKM dapat menjadi alternatif solusi untuk mengatasi permasalahan sosial seperti kemiskinan dan pengangguran. Permasalahan yang dihadapi oleh para pelaku UMKM adalah adanya kendala dalam pemasaran. Pengelolaan pemasaran secara online sudah dilakukan, namun dalam hal teknis belum menggunakan teknik pemasaran yang sesuai dengan konsep digital marketing. Tujuan kegiatan ini adalah untuk meningkatkan kesadaran merek atau brand awareness dari UMKM dengan memanfaatkan media sosial dan video promosi sebagai alat yang efektif untuk memperkenalkan dan memasarkan produk dan layanan UMKM. Metode pelaksanaan pengabdian kepada masyarakat terkait pendampingan pembuatan social media ads berupa video promosi akan dilakukan melalui pendekatan Metode Participatory Action Research (PAR) dan Asset-Based Community Development (ABCD). Dalam memastikan keberlanjutan program, tim melakukan koordinasi dan kunjungan untuk mendapatkan laporan dari para pelaku UMKM terkait dengan program yang diimplentasikan, melalui assessment dan monitoring berkala program yang sudah berjalan sehingga mampu mendorong pengembangan ekonomi lokal dan meningkatkan kualitas hidup masyarakat melalui pemberdayaan UMKM. Hasil kegiatan menunjukkan peningkatan yang signifikan dalam brand awareness UMKM di wilayah tersebut, terutama melalui kampanye video promosi media sosial. Para UMKM yang telah dilibatkan dalam program mengalami peningkatan penjualan dan pendapatan, sehingga berdampak positif terhadap ekonomi lokal.

Pengaruh Harga Crude Oil Dan Additive (Over Head Base Oil) Terhadap Penentuan Harga Base Oil Di Pasar Serta Implikasinya Terhadap Profitabilitas Perusahaan-Perusahaan Manufaktur Terkait Yang Terdaftar Di Bei Aris Hidalatullah; Muhammad Yusuf; Wiwi Warsiati; Aggi Panigoro
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 1 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i1.442

Chandra Asri and PT. Gajah Tunggal Tbk. are the research objects which need base oil as their raw material. From the analysis, ROA of PT. Chandra Asri increased the average 117.89%, and ROA of PT. Gajah Tunggal Tbk. decrease as the average 41.7%. Allegedly changes in ROA are influenced by changes in the price of crude oil, additive, and base oil prices. The average price of crude oil has been decreased by 3.94%. The average increase of the additive price of the materials per semester was 0.45%. The average price of base oil has been decreased by 3.86%. The effect of crude oil price and additive price on base oil price and its implication on ROA is examined through correlation model, regression, hypothesis test and path analysis yielding the following findings; First; 94.9% base oil price (Y) is determined by the price of crude oil (X1). Predicted if X1 is changed one unit, then the value of Y is changed 0,032. From t test obtained significant influence between two variables. Second; 44.6% base oil price is determined by the price of Additive goods. Predicted when X2 is converted one unit, Y value is 1.029. From t test obtained significant influence between two variables. Third; 95.90% base oil price is determined by the price of Crude oil (X1) and the price of Additive (X2). Predicted when X1 and X2 are converted simultaneously by one unit then the value of Y is changing 0,030 and 0,188. From F test, there is no significant influence between X1 and X2 on Y. Fourth; 20.90% ROA (Z) is determined by the price of Crude oil (X1). Predicted when X1 is converted one unit, Z value down 8.253E-6. Test t proves there is no significant influence between the two variables. Fifth; 13.60% ROA (Z) is determined by the price of Additive Goods (X2). Predicted when X2 is changed one unit, Z value down 0.000311. t test proves there is no significant influence between the two variables. Sixth; 26.90% ROA (Z) is determined by the price of Base oil (Y). Predicted when Y is converted one unit, Z value down 0.000284. t test proves there is significant influence between both variables. Seventh; 22.20% ROA (Z) is determined by the price of Crude oil (X1) and Additive Goods (X2). Predicted if X1, and X2 change simultaneously one unit, the value of Z decreased by the coefficient of regression direction. F test proves there is no significant influence between X1 and X2 on ROA. Eighth; the price of Crude Oil (X1) directly affects Price Base oil (Y), the indirect influence of X1 through Y on Z is not significant. The price of additive goods (X2) directly affects the base oil price (Y). While the indirect effect of X2 through Y against Z is not significant. Predicted when X1 and X2 changed one unit of influence respectively 1.7779E-5 and 3.334E-5. Whereas if Y changes, Z goes down 0.001.Chandra Asri and PT. Gajah Tunggal Tbk. are the research objects which need base oil as their raw material. From the analysis, ROA of PT. Chandra Asri increased the average 117.89%, and ROA of PT. Gajah Tunggal Tbk. decrease as the average 41.7%. Allegedly changes in ROA are influenced by changes in the price of crude oil, additive, and base oil prices. The average price of crude oil has been decreased by 3.94%. The average increase of the additive price of the materials per semester was 0.45%. The average price of base oil has been decreased by 3.86%. The effect of crude oil price and additive price on base oil price and its implication on ROA is examined through correlation model, regression, hypothesis test and path analysis yielding the following findings; First; 94.9% base oil price (Y) is determined by the price of crude oil (X1). Predicted if X1 is changed one unit, then the value of Y is changed 0,032. From t test obtained significant influence between two variables. Second; 44.6% base oil price is determined by the price of Additive goods. Predicted when X2 is converted one unit, Y value is 1.029. From t test obtained significant influence between two variables. Third; 95.90% base oil price is determined by the price of Crude oil (X1) and the price of Additive (X2). Predicted when X1 and X2 are converted simultaneously by one unit then the value of Y is changing 0,030 and 0,188. From F test, there is no significant influence between X1 and X2 on Y. Fourth; 20.90% ROA (Z) is determined by the price of Crude oil (X1). Predicted when X1 is converted one unit, Z value down 8.253E-6. Test t proves there is no significant influence between the two variables. Fifth; 13.60% ROA (Z) is determined by the price of Additive Goods (X2). Predicted when X2 is changed one unit, Z value down 0.000311. t test proves there is no significant influence between the two variables. Sixth; 26.90% ROA (Z) is determined by the price of Base oil (Y). Predicted when Y is converted one unit, Z value down 0.000284. t test proves there is significant influence between both variables. Seventh; 22.20% ROA (Z) is determined by the price of Crude oil (X1) and Additive Goods (X2). Predicted if X1, and X2 change simultaneously one unit, the value of Z decreased by the coefficient of regression direction. F test proves there is no significant influence between X1 and X2 on ROA. Eighth; the price of Crude Oil (X1) directly affects Price Base oil (Y), the indirect influence of X1 through Y on Z is not significant. The price of additive goods (X2) directly affects the base oil price (Y). While the indirect effect of X2 through Y against Z is not significant. Predicted when X1 and X2 changed one unit of influence respectively 1.7779E-5 and 3.334E-5. Whereas if Y changes, Z goes down 0.001.

Pengaruh CHSE (Cleanliness, Health, Safety, Environment Sustainability) dan Hotel Facility terhadap Customer Satisfaction di Hotel Augusta Garut Fahmy Septiadi; Sabilla Saberina; Aggi Panigoro; Theresia Manalu
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 1 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i1.795

This study aims to determine the effect of CHSE (Cleanliness, Health, Safety, Environment Sustainability) and Hotel Facility on Customer Satisfaction at Hotel Augusta Garut. This is motivated by the development of the Hospitality Tourism Industry in West Java, as well as the many bad reviews or negative reviews from guests who have stayed at Hotel Augusta Garut and give unfavorable ratings on hotel booking applications such as Agoda, Traveloka, and others. The data in this study were collected by distributing questionnaires to the respondents. The population in this study is tourist visits staying in Garut Regency seen from the total tourist visits from 2019 – 2023 as many as 345,363 visitors. The number of samples taken is based on calculations using the Taro Yamane formula with a total sample of 100 (onehundred) respondents. The results of distributing questionnaires were analyzed using multiple regression analysis, coefficient of determination, t-test and F-test. The results showed that: (1) there was a positive and significant influence between CHSE partially on Customer Satisfaction in Hotel Augusta Garut (2) there is a positive and significant influence between Hotel Facility partially on Customer Satisfaction at Hotel Augusta Garut (3) there is a positive and significant influence between CHSE and Hotel Facility simultaneously on Customer Satisfaction at Hotel Augusta Garut.

Pengaruh Promosi dan Harga Terhadap Minat Pembelian Berulang Siswa Bimbel GO Kota Bandung Pujianto, Anang Bambang; Djohansyah, Muh. Deni; Sarifiyono, Aggi Panigoro
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 7 No. 3 (2024): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v7i3.42232

Riset dilakukan untuk mengetahui ada tidaknya pengaruh promosi dan harga pada pengambilan keputusan siswa melakukan pembelian berulang di GO Kota Bandung. Harapannya, hasil riset ini bisa menjadi salah satu rujukan untuk mengembangkan ilmu manajemen khususnya bidang marketing. Bagi Lembaga GO maupun praktisi, keluaran riset ini diharapkan mampu memberikan masukan tentang pentingnya kegiatan promosi serta strategi penentuan harga bimbel dalam menarik siswa untuk kembali membeli produk GO. Kajian ini menggunakan metode survei, sedangkan tipe risetnya berupa survei deskriptif dan survei penjelasan. Adapun pengujian hipotesis riset menggunakan path analysis. Pengujian riset menghasilkan temuan bahwa promosi dan harga tidak berpengaruh besar terhadap keputusan siswa mendaftar ulang ke GO Kota Bandung dengan persentase pengaruh langsung sebesar 25,7%. Promosi memiliki persentase pengaruh sebesar 19,7% sedangkan harga memiliki persentase pengaruh sebesar 6,0%.

MENINGKATKAN BRAND AWARENESS UMKM DI WILAYAH KECAMATAN BOJONGLOA KIDUL BANDUNG MELALUI SOCIAL MEDIA ADS MENGGUNAKAN VIDEO PROMOSI Nichi Hana Karlina; Budiman; Aggi Panigoro
Journal of Empowerment Community Vol. 5 No. 2 (2023): Oktober 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i2.1481

Pengembangan sektor UMKM sangat penting dalam meningkatkan perekonomian, terutama di negara-negara berkembang. UMKM dapat menjadi alternatif solusi untuk mengatasi permasalahan sosial seperti kemiskinan dan pengangguran. Permasalahan yang dihadapi oleh para pelaku UMKM adalah adanya kendala dalam pemasaran. Pengelolaan pemasaran secara online sudah dilakukan, namun dalam hal teknis belum menggunakan teknik pemasaran yang sesuai dengan konsep digital marketing. Tujuan kegiatan ini adalah untuk meningkatkan kesadaran merek atau brand awareness dari UMKM dengan memanfaatkan media sosial dan video promosi sebagai alat yang efektif untuk memperkenalkan dan memasarkan produk dan layanan UMKM. Metode pelaksanaan pengabdian kepada masyarakat terkait pendampingan pembuatan social media ads berupa video promosi akan dilakukan melalui pendekatan Metode Participatory Action Research (PAR) dan Asset-Based Community Development (ABCD). Dalam memastikan keberlanjutan program, tim melakukan koordinasi dan kunjungan untuk mendapatkan laporan dari para pelaku UMKM terkait dengan program yang diimplentasikan, melalui assessment dan monitoring berkala program yang sudah berjalan sehingga mampu mendorong pengembangan ekonomi lokal dan meningkatkan kualitas hidup masyarakat melalui pemberdayaan UMKM. Hasil kegiatan menunjukkan peningkatan yang signifikan dalam brand awareness UMKM di wilayah tersebut, terutama melalui kampanye video promosi media sosial. Para UMKM yang telah dilibatkan dalam program mengalami peningkatan penjualan dan pendapatan, sehingga berdampak positif terhadap ekonomi lokal.

Title

Found 35 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 35 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 35 Documents
Search