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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Pangan Halal
Rifqi , Muhammad
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Other

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Karakteristik Fisikokimia dan Sensori Hard Candy Herbal Dari Gulma Suruhan (Peperomia Pellucida L. Kunth) Nurlaela, Raden Siti; Rifqi , Muhammad; Kartawiria, Rifky Fauzi Althafry
Jurnal Ilmiah Pangan Halal Vol. 7 No. 2 (2025): Jurnal Ilmiah Pangan Halal
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jiph.v7i2.17114

Abstract

Hard candy merupakan produk konfeksi yang terutama terbuat dari gula atau bahan pemanis lainnya, yang dapat mencakup tambahan bahan pangan dan bahan tambahan pangan (BTP). Penelitian ini bertujuan untuk memanfaatkan bahan fungsional dari ekstrak tanaman Suruhan (Peperomia pellucida (L.) Kunth) dalam formulasi hard candy. Desain penelitian menggunakan Rancangan Acak Lengkap (RAL) dengan satu faktor, yaitu konsentrasi ekstrak tanaman Suruhan (5 g, 10 g, 15 g, 20 g, dan 25 g) dengan dua kali pengulangan. Analisis kimia yang dilakukan meliputi kadar air, abu, gula pereduksi, dan kandungan sukrosa. Uji karakteristik sensoris meliputi aroma, warna, tekstur, rasa, flavour, dan aftertaste menggunakan metode penilaian sensoris dan hedonik. Aktivitas antioksidan juga diukur, dengan hasil dibandingkan terhadap Standar Nasional Indonesia (SNI) untuk hard candy yang mensyaratkan kadar air maksimum 3%, kadar abu maksimum 2%, gula pereduksi maksimum 24%, dan sukrosa minimum 35%. Hasil penelitian menunjukkan seluruh formulasi dengan ekstrak Suruhan memenuhi syarat SNI. Berdasarkan analisis Degarmo, formulasi dengan ekstrak Suruhan sebanyak 5 g menunjukkan hasil terbaik dari segi sifat sensoris dan kimia. Uji antioksidan menunjukkan nilai IC50 sebesar 7,15 µg/mL, yang tergolong aktivitas antioksidan sangat kuat dengan potensi tinggi dalam menangkal radikal bebas.
The Influence of Authenticity and Informative Content on Behavioural Intention Mediated by Attitude Towards Influencer in the Context of Law Sean Eugenius; Naomi , Celine; Rifqi , Muhammad; Heriyati , Pantri
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 002 (2024): Pena Justisia (Special Issue)
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5835

Abstract

This study examines the influence of Authenticity and Informative Content from influencers on the attitudes and behavioral intentions of their followers, focusing on the phenomenon of Influencer Fatigue in Indonesia. Influencer Fatigue reflects the increasing consumer saturation and skepticism towards influencer recommendations, which is a challenge for brands that rely on influencer marketing. Through a Partial Least Square (PLS) analysis of 212 respondents, the results of the study show that Authenticity and Informative Content have a significant influence on attitudes towards influencers, which ultimately impacts followers' behavioral intentions. Authenticity has a stronger direct influence, because it creates trust and credibility instantly, while Informative Content is more effective through mediating attitudes towards influencers. These findings provide insights for marketing practitioners to choose influencers who are not only authentic, but also able to present informative content to increase follower engagement. The managerial implication is that it is important for influencers to maintain the authenticity and relevance of content to increase the effectiveness of marketing campaigns. This study also proposes further research with a qualitative and longitudinal approach to dig deeper into other factors that influence the relationship between influencers and their followers. Keywords: Influencer Fatigue, Authenticity, Informative Content, Attitude Towards Influencers, Behavioral Intention
Co-Authors Heriyati , Pantri Kartawiria, Rifky Fauzi Althafry Naomi , Celine Nurlaela, Raden Siti Sean Eugenius