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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Educompassion: Jurnal Integrasi Pendidikan Islam Dan Global
Nurhasanaheni
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Religion Education Other

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Penggunaan Media Digital Dalam Membangun Brand Image Di SD Islam Al-Azhar 54 Pekanbaru Indah Permata Sari; Novita, Lesti; Nurhasanaheni; Khairani, Rodhiyatul; Wiranda; Afriza
Educompassion: Jurnal Integrasi Pendidikan Islam dan Global Vol. 2 No. 1 (2025): Februari
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/educompassion.v1i3.114

Abstract

This study aims to explore the role of digital media in building the brand image of SD Islam Al-Azhar 54 Pekanbaru. As an educational institution based on Islamic values, the school optimizes the use of social media platforms such as Instagram, Facebook, WhatsApp, and TikTok to enhance visibility, create a positive image, and build public trust. The strategies implemented include planned content creation, alignment with Islamic values, active engagement with the audience, and adaptation to evolving digital trends.The findings reveal that digital media significantly supports broader communication, promotes flagship programs, and strengthens community relationships. The annual increase in student enrollment serves as evidence of the effective and responsive management of digital media. This study highlights that optimal utilization of digital media not only enhances branding efforts but also serves as a critical strategy for gaining a competitive edge in the modern education sector.
PEGGUNAAN TEKNOLOGI DALAM MENINGKATKAN EFISIENSI BIAYA OPERASIONAL USAHA PENDIDIKAN Dwi Indriyani Amiro; Tengku Maghfirah; Nurhasanaheni
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47851

Abstract

This study examines the role of information and communication technology in improving the operational efficiency of educational institutions, particularly in the areas of administration, academic services, and learning management. Through a qualitative approach based on a literature review of scientific sources from the past five years, it was found that the use of technologies such as Learning Management Systems (LMS), Academic Information Systems (SIAKAD), and cloud computing can automate processes, accelerate services, reduce costs, and improve data accuracy and transparency. However, challenges such as low digital literacy, infrastructure limitations, and resistance to change remain obstacles. Therefore, technology implementation must be carried out gradually, tailored to the institution’s readiness, accompanied by continuous training, and supported by government policies regarding infrastructure and regulations. These findings can serve as a reference in formulating effective and sustainable digital transformation strategies for education.
PERAN TEKNOLOGI DALAM MENINGKATKAN EFISIENSI OPERASIONAL USAHA PENDIDIKAN Tengku Maghfirah; Dwi Indriyani Amiro; Nurhasanaheni
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.57859

Abstract

This study examines the role of information and communication technology in improving the operational efficiency of educational institutions, particularly in the areas of administration, academic services, and learning management. Through a qualitative approach based on a literature review of scientific sources from the past five years, it was found that the use of technologies such as Learning Management Systems (LMS), Academic Information Systems (SIAKAD), and cloud computing can automate processes, accelerate services, reduce costs, and improve data accuracy and transparency. However, challenges such as low digital literacy, infrastructure limitations, and resistance to change remain obstacles. Therefore, technology implementation must be carried out gradually, tailored to the institution’s readiness, accompanied by continuous training, and supported by government policies regarding infrastructure and regulations. These findings can serve as a reference in formulating effective and sustainable digital transformation strategies for education.
Co-Authors Afriza Dwi Indriyani Amiro Indah Permata Sari Khairani, Rodhiyatul Novita, Lesti Tengku Maghfirah Wiranda