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All Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ni Made Intan Kusumasari
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Economics, Econometrics & Finance Social Sciences

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Analisis Perilaku Quiet Quitting sebagai Respons terhadap Burnout dan Kepemimpinan di Tempat Kerja: Studi Kasus Perilaku Quiet Quitting di Tempat Kerja Christina Ayu Maha Dewi; Madek Jeani Purnama; Dhea Fitrisia; Ni Made Intan Kusumasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.12853

Abstract

Fenomena quiet quitting atau pengunduran diri secara diam-diam menjadi isu yang semakin banyak terjadi di lingkungan kerja modern. Fenomena ini muncul ketika karyawan tetap berada di tempat kerja, namun mengurangi keterlibatan dan komitmen terhadap tugasnya. Kondisi tersebut sering kali dipicu oleh tingkat burnout yang tinggi akibat beban kerja berlebihan, tekanan psikologis, dan kurangnya dukungan dari pimpinan. Penelitian ini bertujuan untuk menganalisis hubungan antara burnout dan quiet quitting serta menelaah peran kepemimpinan transformasional dalam meminimalisasi dampak negatif dari kelelahan kerja. Metode penelitian yang digunakan adalah studi literatur dengan pendekatan kualitatif deskriptif, melalui penelusuran dan analisis berbagai sumber ilmiah nasional maupun internasional. Hasil penelitian menunjukkan bahwa burnout memiliki pengaruh signifikan terhadap munculnya perilaku quiet quitting, di mana individu yang mengalami kelelahan emosional, depersonalisasi, dan penurunan pencapaian pribadi cenderung menurunkan kinerja serta keterlibatan dalam organisasi. Namun, gaya kepemimpinan transformasional dapat menjadi faktor protektif yang efektif karena mampu memberikan motivasi, perhatian individual, dan inspirasi kepada karyawan. Penelitian ini menegaskan bahwa peningkatan kesejahteraan psikologis dan penerapan gaya kepemimpinan yang empatik merupakan langkah penting untuk mencegah quiet quitting dan meningkatkan keberlanjutan kinerja organisasi.
The Role Of Fear Of Missing Out (Fomo) In Mediating The Effect Of Scarcity Perception On Impulse Buying Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; I Gst. Ayu P. Jesika Sita Devi N; Ni Made Intan Kusumasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5722

Abstract

The digital age has introduced a new paradigm where global connectivity and instant information access are integral to everyday life. Advancements in digital technology have reshaped various aspects of human activities, including communication, work, education, and shopping. This study explores how consumers' fear of missing out (FOMO) functions as an intermediary in the interaction between perceived scarcity and impulsive purchasing behavior. The study involved 200 respondents, who were e-commerce consumers of Shopee in Denpasar. Purposive sampling was used in data collection through questionnaires. The analysis was carried out using SEM PLS 3.0. The test results reveal that scarcity perception does not have a significant influence on impulse buying. However, FOMO has a notable effect on impulse buying and serves as a mediator in the relationship between scarcity perception and impulse buying. This study is expected to enrich the literature and provide practical insights for companies in formulating marketing strategies.
Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6584

Abstract

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance. The population of this study is wood crafts MSME business actors in Bali who have adopted digital strategies in the last three years. The number of samples used was 90 wood crafts MSME actors in Bali using the purposive sampling method. The analysis technique used was Path Analysis using SEM PLS. The results of the study showed that digital orientation had an effect on business sustainability performance, digital orientation had an effect on digital marketing strategies, and digital marketing strategies also had an effect on business sustainability performance. Digital marketing strategies can partially mediate the effect of digital orientation on sustainable business performance. Therefore, wood crafts MSMEs in Bali need to pay attention to and increase the intensity of implementing digital marketing strategies to improve business sustainability performance.
Co-Authors Christina Ayu Maha Dewi Dhea Fitrisia I Gst. Ayu P. Jesika Sita Devi N Madek Jeani Purnama Ni Putu Dera Yanthi Putu Ayu Trisna Febrianty