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All Journal Celt: A Journal of Culture, English Language Teaching & Literature
Adjikusuma, Evelyna Nissi
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Arts Humanities Languange, Linguistic, Communication & Media

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The Popular Culture of Upin & Ipin and Adit & Sopo Jarwo Animated Series Adjikusuma, Evelyna Nissi; Dukut, Ekawati Marhaenny
Celt: A Journal of Culture, English Language Teaching & Literature Vol 22, No 2: December 2022, Nationally Accredited
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/celt.v22i2.3456

Abstract

Popular culture refers to a culture enjoyed by the mass because it is closely related to people’s lives. One such pop culture product is film. In this paper, the the main data for discussion is a Malaysian animated series, Upin Ipin and the Indonesian animated series, Adit Sopo Jarwo The first episode of Upin Ipin and the two episodes of Adit Sopo Jarwo are used to see how the series used popular culture strategies to maintain their popularity, and how through analyzing the plot, similar moral values are found. The method used to analyze is s Roland Barthes’ semiotics. The result of the research showed  that both animated series were the products of pop culture because the series fulfilled the characteristics of satisfying viewers, easy  to obtain, showed an eagerness to please viewers, and  reflected the culture of the Malaysian and Indonesian society. Two similar moral values which were obedience and gratefulness were found in those animated series. The obedience was shown through young characters who were not scared to confront  older people, but also show how to respect  elders . Gratefulness in the series in the animated series were found through seeing the characters see the positive sides of life
Co-Authors Ekawati Marhaenny Dukut, Ekawati Marhaenny