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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Pebriyani, Dian
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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How Beef, Chicken, and Egg Demand Elasticities Vary with Income in Indonesia. Wibowo, Rulianda Purnomo; Pebriyani, Dian; Indrawati, Titien; Khaliqi, Muhammad
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.361-384

Abstract

Regional economic factors, income levels, and the availability of substitutes influence the demand for beef, chicken, and eggs in Indonesia. Beef is considered a luxury commodity in higher-income areas and exhibits greater price sensitivity in lower-GDP regions. Chicken, a staple protein source, generally demonstrates inelastic demand but increases price sensitivity in the lower GDP areas. Eggs, being more affordable, exhibit higher price elasticity, particularly in lower-GDP regions, and often complement beef consumption. This study examines the own-price, cross-price, and income elasticities for beef, chicken, and eggs in Indonesia, comparing these effects across provinces with varying income per capita levels. The research utilized secondary data from the Central Statistics Agency, encompassing per capita commodity consumption, consumption values, and prices from 2013 to 2023 across 33 provinces. The Almost Ideal Demand System (AIDS) model analyzed the interrelated consumption of beef, broiler chicken, and eggs. Certain provinces were excluded due to data limitations, particularly in newly formed regions with insufficient historical records. The findings of this research indicate that price sensitivity, regional economic factors, and consumer preferences influence the demand for beef, chicken, and eggs. Income disparities affect substitution patterns, wherein rising chicken prices lead to increased beef consumption, while eggs complement beef and premium varieties are perceived as luxury goods. Consequently, there is a necessity for policies addressing regional economic disparities, food security, and affordability, especially as premium products such as organic eggs become more prevalent and the cost of animal proteins increases.
Pengaruh Digital Marketing Terhadap Keputusan Konsumen Dalam Membeli Produk Hidroponik Melalui Platform Media Sosial Fauzia, Lily; Septiyana, Anjeli; Jufri, Mohammad; Darus, Mozard Bahauddin; Pebriyani, Dian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14850

Abstract

Hydroponics farming is an urban farming system that is being developed and marketed through social media.. The phenomenon that occurs is that hydroponic vegetables purchased via social media tend to be more expensive than those purchased directly due to shipping costs, however there are some consumers who choose to switch their purchases from conventional to online. The purpose of this study are to analyze the types of digital marketing platforms that are most widely used by consumers in purchasing hydroponic vegetable products at Binjai Hydroponics and to analyze the relationship between purchasing motivation, product quality, promotion, trust and perceived ease with consumer decisions in purchasing hydroponic vegetable products through online shopping at Hydroponics Binjai . The determination of Binjai Hydroponics, East Binjai District as the research location was determined purposively, because Binjai Hydroponics is the only hydroponic business that has marketed its products through social media in East Binjai Distict. Sampling method using Snowball Sampling, with a sample size of 60. The sample units used are consumers who have purchased Binjai Hydroponics Vegetables through online shopping. The method used in this research is descriptive qualitative analysis and Spearman’s rank test. The results of the analysis show that the type of Digital Marketing media platform most used by consumers in purchasing vegetable products at Binjai Hydroponics is Social Media W as many as 28 people or 46,7% and purchase motivation, product quality, promotion, trust and perceived ease have a significant correlation (relationship) with consumer decisions in buying hydroponic vegetable products through online shopping. Purchasing motivation has a low relationship strength, Product quality and promotion have a strong relationship strength, Trust and Perceived ease have a medium relationship strength.
Co-Authors Darus, Mozard Bahauddin Indrawati, Titien Lily Fauzia Mohammad Jufri Muhammad Khaliqi Septiyana, Anjeli Wibowo, Rulianda Purnomo