Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal GEMA EKONOMI
Fatchi, Rachmad Bagus
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PRODUK DAN PROMOSI TERHADAP PEMBELIAN MIE INSTAN INDOMIE GORENG DI PASAR BARU GRESIK Mubarroq, Abdullah; Fatchi, Rachmad Bagus
GEMA EKONOMI Vol 6 No 2 (2017)
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of product, promotion, and againstDecision to purchase Indomie Goreng Instant noodle at Pasar Baru Gresik. This ResearchIs a quantitative study using survey methods. Test value ReliabiltasEach having influence X1 (0.694), X2 (0,573) and Y (0.813) onCronbach Alpa. Research subjects used are buyers in the new Market cityGresik which amounts to 66 people. Data analysis technique using F test at level5% significance. The results showed the significance test of the coefficientDone by consulting the price of F arithmetic (9,784)> F table (3.14) on 5% significance level and in Determination test R of 0.237 or 23.7% which means Shows the strong relationship between the variables of the variations of the influence of the product andPromotion of purchase decision variables, so it can be said hubungganVariable X to Y is strong. DOI : 10.5281/zenodo.3477681
PENGARUH PRODUK DAN PROMOSI TERHADAP PEMBELIAN MIE INSTAN INDOMIE GORENG DI PASAR BARU GRESIK Mubarroq, Abdullah; Fatchi, Rachmad Bagus
GEMA EKONOMI Vol 6 No 2 (2017)
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of product, promotion, and againstDecision to purchase Indomie Goreng Instant noodle at Pasar Baru Gresik. This ResearchIs a quantitative study using survey methods. Test value ReliabiltasEach having influence X1 (0.694), X2 (0,573) and Y (0.813) onCronbach Alpa. Research subjects used are buyers in the new Market cityGresik which amounts to 66 people. Data analysis technique using F test at level5% significance. The results showed the significance test of the coefficientDone by consulting the price of F arithmetic (9,784)> F table (3.14) on 5% significance level and in Determination test R of 0.237 or 23.7% which means Shows the strong relationship between the variables of the variations of the influence of the product andPromotion of purchase decision variables, so it can be said hubungganVariable X to Y is strong. DOI : 10.5281/zenodo.3477681
Co-Authors Mubarroq, Abdullah