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Laddyana Citra, Febby
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Konsekuensi Place Attachment Konsumen Restoran Bertema Sunda Aprilia, Risma; Laddyana Citra, Febby; Vandayuli Riorini, Sri
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research was conducted with the aim of analyzing the effect of Place Attachment on Brand Loyalty of Sundanese themed restaurant customers. This study is an explanatory research with a total sample of 270 respondents who were taken using a non-probability sampling method with the technique used was purposive sampling. The data were analyzed using the AMOS Structural Equation Model. The results of this study prove that Layout has an influence on Brand Passion, Brand Love and Brand Loyalty. Research also proves that Brand Identification has a significant effect on Brand Love
Konsekuensi Place Attachment Konsumen Restoran Bertema Sunda Aprilia, Risma; Laddyana Citra, Febby; Vandayuli Riorini, Sri
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research was conducted with the aim of analyzing the effect of Place Attachment on Brand Loyalty of Sundanese themed restaurant customers. This study is an explanatory research with a total sample of 270 respondents who were taken using a non-probability sampling method with the technique used was purposive sampling. The data were analyzed using the AMOS Structural Equation Model. The results of this study prove that Layout has an influence on Brand Passion, Brand Love and Brand Loyalty. Research also proves that Brand Identification has a significant effect on Brand Love
Co-Authors Aprilia, Risma Sri Vandayuli Riorini