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All Journal GEMA EKONOMI International Journal of Application on Economics and Business J-CEKI
Septiani, Yunita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Consumer Education Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Engagement Septiani, Yunita; Kurniawati, Kurniawati
GEMA EKONOMI Vol 11 No 1 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to find out how much influence consumer education has on brand loyalty mediated by brand engagement at the 6 (six) most coffee shops in Indonesia, namely Janji Jiwa, Starbucks, J.Co Donuts & Coffee, Dunkin Donuts, Kulo and Kopi Kenangan. The data collected is primary data, which is data collected directly by researchers to answer research problems and goals. The unit of analysis in this study is individuals, because consumer education, brand engagement, and brand loyalty analyzed are for generation Z who have made purchases in 6 (six) coffee shops with the highest number of shops in Indonesia with a sample of 200 respondents. The data collection technique used is to deploy a questionnaire with a one-shoot time horizon. The results of this study show that there is an influence of consumer education on brand loyalty mediated by brand engagement.
Manajemen Sumber Daya Manusia Dalam Organisasi Di Era Globalisasi Hadiati, Eti; Septiani, Yunita; Hanum, Aiswara Zatira; Damayanti, Wulan Risky; reliyanti, Setia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.7762

Abstract

Manajemen sumber daya manusia (SDM) merupakan salah satu aspek penting dalam setiap organisasi di era globalisasi saat ini. Dalam lingkungan yang semakin kompleks dan berubah dengan cepat, manajemen SDM memiliki peran strategis dalam memastikan keberhasilan organisasi dalam menghadapi tantangan global. serta menggambarkan pentingnya pendekatan yang berfokus pada SDM dalam meningkatkan kinerja organisasi. Globalisasi sendiri merupakan era di mana sekat antar negara tidak lagi dibatasi oleh jarak dan waktu. Globalisasi tidak bisa dihindari sehingga menuntut manusia selalu siap menghadapi perubahan serta persaingan di tingkat internasional. Hal ini juga akan dihadapi oleh sebuah organisasi, apabila mereka tidak dapat mengelolah sumber daya manusia (SDM). Manajemen SDM memegang peranan sentral dalam mengelola sumber daya manusia agar dapat beradaptasi dengan perubahan dan mempertahankan keunggulan kompetitif. Peran utama manajemen SDM di era globalisasi Rekrutmen dan Seleksi: Dalam menghadapi persaingan global, organisasi perlu memiliki tenaga kerja yang berkualitas dan berkompeten. Pendekatan Fokus pada Sumber Daya Manusia dalam Organisasi di era globalisasi, pendekatan yang berfokus pada SDM telah menjadi kunci dalam meningkatkan kinerja organisasi.
Pengaruh Consumer Education Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Engagement Septiani, Yunita; Kurniawati, Kurniawati
GEMA EKONOMI Vol 11 No 1 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to find out how much influence consumer education has on brand loyalty mediated by brand engagement at the 6 (six) most coffee shops in Indonesia, namely Janji Jiwa, Starbucks, J.Co Donuts & Coffee, Dunkin Donuts, Kulo and Kopi Kenangan. The data collected is primary data, which is data collected directly by researchers to answer research problems and goals. The unit of analysis in this study is individuals, because consumer education, brand engagement, and brand loyalty analyzed are for generation Z who have made purchases in 6 (six) coffee shops with the highest number of shops in Indonesia with a sample of 200 respondents. The data collection technique used is to deploy a questionnaire with a one-shoot time horizon. The results of this study show that there is an influence of consumer education on brand loyalty mediated by brand engagement.
BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND Fanandaru, Esti Mulya; Kurniawati, Kurniawati; Wahyuni, Nofi; Septiani, Yunita
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.651-669

Abstract

Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury products affect people's attitudes which ultimately lead to loyalty to product purchases and provide benefits to producers how the product is considered good by the public. The purpose of this paper is to find out how the influence of brand experience, brand attitude, and brand loyalty on brand equity in luxury fashion brands. The research method used in this study is collecting responses from consumers who have at least bought several luxury fashion brands (such as Hermes, Chanel, Yves Saint Laurent, Fendi, and other luxury fashion brands with a minimum of 2 purchases within 2 years. Data were collected from 188 respondents using a questionnaire with a Likert scale. The empirical results show that customer engagement positively encourages brand loyalty.
Co-Authors Damayanti, Wulan Risky Eti Hadiati Fanandaru, Esti Mulya Hanum, Aiswara Zatira Kurniawati Kurniawati reliyanti, Setia Wahyuni, Nofi