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All Journal Jurnal Manajemen Pendidikan Proceedings Series of Educational Studies
Afiarni, Aulia Arista
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Education

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Kolaborasi Orang Tua Dan Masyarakat Bersama Humas Sekolah Untuk Meningkatkan Citra Sekolah Mukti, Aditya Fadhilah; Dewanga Firmansyah, Aflah Dimas; Firmansyah, Aldo Rifko; Auliya, Annisa Rahma; Afiarni, Aulia Arista; Rantisi, Azhar Yasin
Proceedings Series of Educational Studies 2025: Seminar Nasional Departemen Administrasi Pendidikan "Transformasi Manajemen Pendidikan: Memban
Publisher : Universitas Negeri Malang

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Abstract

Penelitian ini bertujuan untuk menjelaskan bagaimana kolaborasi antara orang tua, masyarakat, dan humas sekolah dapat meningkatkan citra sekolah, melalui pentingnya peran masing-masing pihak, strategi kolaborasi yang efektif, tantangan yang dihadapi, serta dampak yang dihasilkan dari kolaborasi ini. Lokasi penelitian berada di SMA Nasional Malang. Penelitian menggunakan pendekatan kualitatif dengan rancangan studi kasus yang membahas secara rinci dan mendalam terkait topik yang diangkat. Pengumpulan data melalui observasi dan wawancara. Hasil penelitian ini menunjukkan bahwa kolaborasi antara Humas SMA Nasional Malang, orang tua, dan masyarakat berhasil meningkatkan citra sekolah melalui peran aktif Humas dalam menyampaikan informasi secara efektif melalui media sosial, grup WhatsApp, dan pertemuan rutin. Orang tua dan masyarakat turut mendukung dengan menyebarkan informasi program unggulan sekolah, meski terdapat tantangan dalam akses teknologi. Dampaknya, pendaftar sekolah meningkat signifikan meskipun masih terdapat masyarakat yang memandang sekolah dengan sebelah mata. Hal ini menjadi tantangan sekaligus peluang untuk meningkatkan citra positif dengan cara membuktikan keberhasilan program yang dijalankan serta prestasi di bidang akademik dan non-akademik.
EVALUASI PROGRAM ARPISAN ROSAKTI SEBAGAI STRATEGI MBS MELALUI MODEL CONTEXT, INPUT, PROCESS, PRODUCT Ramadhani, Alifiya Sabilla; Afiarni, Aulia Arista; Salsabila, Alisha Salma; Dewanga, Aflah Dimas; Khairy, Aksyarul; Sumarsono, Raden Bambang; Setiawan, Wildan Darma
Jurnal Manajemen Pendidikan Vol. 11 No. 2 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i2.1432

Abstract

This study aims to evaluate the Arsipan Rosakti program (Pisangcandi Sadar, Aktif, Kreatif, Terapkan IT) as strategy for implementing School Based Management (SBM) at SDN PISANGCANDI 2 using the CIPP (Context, Input, Process, Product) evaluation model. This evaluation was conducted to obtain a comprehensive picture of the program's suitability to school needs, resource readiness, implementation process and the program’s impact on educational quality. This study used a qualitative approach with a case study type. Research subjects included the principal and public relations staff. Data collection techniques were carried out through interviews and documentation. Data analysis was carried out based on the four components of the CIPP model, which include context, input, process and product. The results of the study indicate that the Arpisan Rosakti program is relevant to the needs of schools in facing the era of digital transformations. In terms of input, schools are supported by human resources, School Operational Assistance (BOS) funding, and IT facilities, which are managed in stages. The program implementation process is structured through learning supervision, activity reporting and routine evaluation. In terms of product, the program has a positive impact on improving teachers digital competence and students engagement and creativity. This study presents a comprehensive evaluation of the digital transformation based SBM program in elementary schools using the CIPP model, which has been understudied for a limited time. This model can serve as a practical reference for developing school innovations. These findings demonstrate the effectiveness of the CIPP model in comprehensively assessing and developing programs.
Co-Authors Auliya, Annisa Rahma Dewanga Firmansyah, Aflah Dimas Dewanga, Aflah Dimas Firmansyah, Aldo Rifko Khairy, Aksyarul Mukti, Aditya Fadhilah Raden Bambang Sumarsono Ramadhani, Alifiya Sabilla Rantisi, Azhar Yasin Salsabila, Alisha Salma Setiawan, Wildan Darma