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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Andrew Victorio Soetikno
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategic Analysis PT Astra International Tbk (ASII) Andrew Victorio Soetikno; Liliana Inggrit Wijaya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6596

Abstract

This research aims to determine the analysis strategy of PT Astra Internasional TBK (ASII). The data used in the research is secondary data, which we obtained from resumes from several articles. The research results show that based on the results of the analysis at the matching stage, it can be concluded that Astra is taking an aggressive strategy, because Astra is able to handle and carry out management in its seven business units. Astra can also take advantage of the growth in market share from all sectors to increase the Company's competitiveness and become a market leader. So Astra itself chose an aggressive strategy. This is in accordance with SWOT, IE, Grand Strategy, BCG, and SPACE.
Strategic Analysis PT Astra International Tbk (ASII) Andrew Victorio Soetikno; Liliana Inggrit Wijaya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6596

Abstract

This research aims to determine the analysis strategy of PT Astra Internasional TBK (ASII). The data used in the research is secondary data, which we obtained from resumes from several articles. The research results show that based on the results of the analysis at the matching stage, it can be concluded that Astra is taking an aggressive strategy, because Astra is able to handle and carry out management in its seven business units. Astra can also take advantage of the growth in market share from all sectors to increase the Company's competitiveness and become a market leader. So Astra itself chose an aggressive strategy. This is in accordance with SWOT, IE, Grand Strategy, BCG, and SPACE.
Co-Authors Liliana Inggrit Wijaya