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All Journal Economic Reviews Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rio Kartika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Economic Reviews Journal

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Pengaruh Promo Harbolnas Terhadap Pembelian Impulsif di Shopeepay Rio Kartika; Ine Mayuni; Dessy Damayanthy
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.503

Abstract

The phenomenon of online shopping that causes the emergence of impulsive purchases, especially at the Shopee Harbolnas festival. The many conveniences offered and the promotional activities carried out stimulate consumers to make impulse purchases. The purpose of this study was to determine the effect of the influence of the harbolnas promo on impulse purchases at shopeepay. This research uses quantitative methods. The sample in this study amounted to 30 respondents using purposive sampling technique. The data analysis process uses simple linear regression analysis. The results of the research on harbolnas promo have a significant positive effect on impulse purchases at shopeepay. The amount of influence is 38%, the remaining 62% is influenced by other factors outside the variables not used in the study
Co-Authors Dessy Damayanthy Evi Novita Fika Lestari Ine Mayuni Rintari Anis Fadilah Sholikul Hadi