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All Journal Economic Reviews Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rio Kartika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Kualitas Pelayanan Terhadap Word Of Mouth Melalui Kepuasan Mahasiswa Fakultas Syariah Institut Agama Islam Nasional Laa Roiba Rio Kartika; Sholikul Hadi; Fika Lestari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.4923

Abstract

Quality service in higher education is an important factor in service excellence. Quality service to students will provide satisfaction so as to create Word Of Mouth. Research using quantitative methods with a descriptive approach. The sample was 30 respondents with simple random sampling technique. The data analysis technique uses path analysis. The results show that service quality has a significant effect on Word Of Mouth by 63.4%. Service quality has a significant effect on student satisfaction, amounting to 57.8%. Service quality has a direct effect on Word Of Mouth of 57.7%, an indirect effect of 23.9%, so that the direct effect of service quality on Word Of Mouth is greater than the indirect effect.
Pengaruh Online Customer Review dan Rating Terhadap Keputusan Pembelian Produk Halal Melalui Marketplace: Studi Kasus pada Mahasiswa Fakultas Syariah IAI-Nasional Laa Roiba Bogor Rio Kartika; Evi Novita; Rintari Anis Fadilah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5442

Abstract

Market places are an alternative for carrying out buying and selling activities easily because they can be done online. This research aims to determine the partial and simultaneous influence of Online Customer Reviews and Ratings on decisions to purchase halal products through the Marketplace. The population in this study were all students at the Sharia Faculty of IAI-National Laa Roiba Bogor and the samples used were based on the Tabachic & Fidell approach, the number of samples used was 35 samples. The results of the analysis show that partially online customer reviews have a significant positive effect and ratings do not have a significant effect on purchasing decisions. Simultaneously, online customer reviews and ratings have a significant influence on purchasing decisions.
Co-Authors Dessy Damayanthy Evi Novita Fika Lestari Ine Mayuni Rintari Anis Fadilah Sholikul Hadi