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All Journal EKONOMIKA45 Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Intan Novitasari Sah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Perhitungan Harga Pokok Produksi dengan Metode Full Costing untuk Perkembangan UMKM Es Dawet Idola Mubarokah Ari Yanti; Intan Novitasari Sah; Nurul Fadilah; Naurah Syifa; Ananda Silvi Nur Indriyanti; Alvin Ni’am Mahmud; Akhmad Khoirul Umam; Dian Fahriani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i1.1508

Abstract

In this digital-based era, it is widespread in all circles to flock to become umkm actors from teenagers, adults and even parents. The growth of MSMEs in Indonesia continues to show a positive trend. The latest data from the Ministry of Cooperatives and SMEs notes that the number of MSMEs in 2024 will exceed 65 million units, with a very wide range of sectors, from culinary to digital technology. In this study, we will discuss in one MSME sector, namely in culinary, sometimes there are many MSMEs that only focus more on sales and income, for this reason, this study will discuss the analysis of the calculation of the cost of production in Es Dawet Idola MSMEs. This research uses a qualitative approach by conducting direct observations at the business location and in-depth interviews with business owners. The main objective of this research is to analyze the calculation of production costs of ice dawet idol so as to provide recommendations for the development of the business.
Efektivitas Pendampingan dalam Meningkatkan Jangkauan Pasar dan Penjualan UMKM Thrifting Queenfau.outif melalui Media Sosial Intan Novitasari Sah; Festi Syahputri L.; Laily Muzdalifah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4290

Abstract

The thrifting business in Indonesia has experienced significant growth in recent years, as it is increasingly in demand by the Indonesian people, especially from the middle to lower class youth, both women and men. Women's clothing thrifting MSMEs are also increasingly popular due to fashion trends that prioritize fashionable styles and affordable prices. Assisting thrifting MSMEs in optimizing digital marketing has become the right strategy to increase market reach and sales volume. Platforms such as TikTok have become the main channel utilized by thrifting MSMEs to market their products. The method used in this assistance is a qualitative method. This method uses a descriptive data collection process in the form of data from observations or interviews grouped in the form of documents and field notes during the mentoring process. The results show that a specially designed mentoring program can help thrifting MSMEs overcome challenges such as a lack of understanding of effective content strategies to increase sales. Through proper mentoring, thrifting MSMEs can increase visibility, engagement, and ultimately increase sales of Queenfau.outfit products significantly.
Co-Authors Akhmad Khoirul Umam Alvin Ni’am Mahmud Ananda Silvi Nur Indriyanti Dian Fahriani Festi Syahputri L. Laily Muzdalifah Mubarokah Ari Yanti Naurah Syifa Nurul Fadilah